Remember when Chevy was still making heavy-duty trucks? I’m not talking about beefed-up Silverados, but actual over-the-road semi tractor trailers. In 1970, Chevrolet introduced the Titan 90, a tilt-cab truck very similar to its better-known corporate cousin, the GMC Astro 95. Both were once fairly common sites on the highways and Interstates.
In this great ad for the 1970 Titan, Chevy paired the new truck with a 1969 Corvette convertible. Why a ’69? Presumably, because the ad ran prior to the 1970 Vette reaching dealers in February 1970.
It’s difficult to say how many times a sports car has been used in an attempt to demonstrate a long-haul truck’s toughness, but in this case I think the visual comparison of the two with matching red racing stripes is priceless. The copy acknowledges the pair’s vast differences, while arguing that they are each the best at what they were engineered to do. Simple enough.
Production of the Chevy Titan ended after 1980 when the brand exited the Class 8 truck market. The GMC Astro made it through 1987, the final year for big GMC semi tractors.
Chevrolet Titan 90