Chevrolet debuted Redline concepts at the 2015 SEMA show, but introduced production versions today at the 2017 Chicago Auto Show.
“Redline is another example of Chevrolet bringing SEMA concepts to showrooms,” said Brian Sweeney, U.S. vice president of Chevrolet. “Based on the strong interest Redline attracted at the (SEMA) show, we believe they will be popular with customers looking for standout cars, trucks, and crossovers.”
Chevrolet is scheduling nine vehicles to be offered in Redline special-edition trim: Cruze LT sedan and hatchback, Malibu LT, Camaro LT and SS coupe and convertible, Trax LT, Equinox ST, Traverse Premier, Colorado ST, and Silverado LT Z71 Double Cab and LTZ Z71 Crew Cab.
All Redline vehicles get distinctive black wheels with red hash marks, red-outlined black nameplates, blacked-out grilles, and black bowtie logos. Individual models get additional special touches; for instance, Camaro Redlines wear black hash marks above the wheels, while Colorado and Silverado pickups come with red tow hooks.
Chevrolet will be pacing the introductions of the nine models. The first to be offered is the Silverado — with orders being taken now — and all will be available by the end of the 2017 calendar year.
“Factory customs” are gaining favor, as it’s clear buyers are willing to spend a little more to get a vehicle that stands out from the crowd — without having to go to the trouble and expense of making modifications themselves. And we’re fine with that, if for no other reason than it should help owners find their vehicles in a crowded parking lot.