Aug
18
1961 International pickup ad

1961 International Ad

America’s attitude toward pickup trucks has changed a little in the past few decades. At one point, owning a pickup was a point of pride and humility–a sort of “If it was good enough for my daddy, it’s good enough for me” kind of thing.

Today, the attitude is more along the lines of, “American truck, hell yeah!” That mentality comes largely sans humility, as the average transaction price on a new pickup is now around $44,000, according to the folks at Chevrolet.

The pickup trucks of the Sixties are as different from the trucks of today as a Zenith console Hi-Fi is from an iPhone. Though the mission of both trucks is theoretically the same, the newer trucks suffer from what the military calls “mission creep.”

The average Sixties pickup was rear-wheel drive, powered by a straight-six engine paired with a manual transmission, and usually equipped with little more than the occasional AM radio.

For 2016, every single half-ton pickup sold in the U.S. will be delivered with an automatic transmission, and most will be V8 powered. Additionally, about half of those trucks will be equipped with 4WD or AWD.

To celebrate an era of simpler trucks, we’ve amassed ten years’ worth of classic 1960s pickup ads. Below, please find one ad from each year from 1960 to 1969. If you’ve ever spent time with one of these workhorses, tell us about it.

More classic ads

 

1960 Studebaker

1960 Studebaker Pickup Ad

1960 Studebaker Ad

 

1961 International

1961 International Pickup Ad

1961 International Ad

 

1962 Chevrolet

1962 Chevrolet Pickup Ad

1962 Chevrolet Ad

’70s Madness! 10 Years of Classic Pickup Truck Ads

 

1963 GMC

1963 GMC Pickup Ad

1963 GMC Ad

 

1964 Dodge

1964 Dodge Pickup Ad

1964 Dodge Ad

 

1965 Ford

1965 Ford Truck Ad, Twin I Beam

1965 Ford Ad

 

1966 Jeep

1966 Jeep Gladiator Ad

1966 Jeep Ad

The Chevrolet Brochure Covers of 1973

 

1967 Ford

1967 Ford Pickup Ad

1967 Ford Ad

 

1968 Chevrolet

1968 Chevy Truck Ad

1968 Chevrolet Ad

 

1969 GMC

1969 GMC Ad

1969 GMC Ad

Convoy Madness! 12 Classic CB-Radio Ads

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