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Let’s get the basics out there first: The Kicks is a new low-cost small crossover focused on providing great passenger and cargo space with segment-leading fuel economy and a very strong value equation, but it’s offered only in front-wheel-drive form.
If we didn’t lose you on that last point, read on.
Since its U.S. debut for 1990, the Lexus ES has been positioned at the luxury end of the premium-midsize segment. Today its front-drive layout is in the class minority, and it’s the only member that isn’t offered in all-wheel-drive form.
Although most of the “new” in new vehicles has been focused on crossovers of late, many manufacturers are still committed to cars. And Volkswagen proves it’s one of them with the introduction of the redesigned 2019 Jetta compact sedan, due on sale in the next couple of months.
First, let me allay your fears: This is not THE redesigned 2019 Corolla; it’s the redesigned 2019 Corolla Hatchback, which will be sold alongside the existing 2018 Corolla sedan when the Hatchback hits dealer showrooms in July. (When asked about a corresponding 2019 Corolla sedan, a Toyota rep gave the usual, ”We can’t comment on future products” line. But chances are strong it’s coming by the end of 2018.)
It’s not just about ROI any more.
Back in the 1970s, diesels became attractive for passenger vehicles due to their superior fuel economy, and in some cases, the lower price of diesel fuel. As diesels often cost significantly more than a gas engine – and also suffered from noisy operation and meager power output – it was a diesel’s fuel-cost savings over time that accounted for their appealing Return On Investment.
But lower per-mile fuel costs are no longer a diesel’s only attraction.
It can be a tricky quest for a company: How to attract new customers without alienating the old. And in this case, “old” has kind of a double meaning.
If you think of Volvo as autodom’s safe but slightly stodgy Swede, think again; the company’s new XC40 compact crossover just might be enough to alter your perception.