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Feb
02
Classic Ads 1982

1982 Dodge Charger 2.2

There is an air of parsimony to the automotive print ads of 1982. Take in all of the examples and take note of the following:

Dec
21
1977 Ford Falcon

1976 Ford Falcon

An important automotive anniversary passed with little fanfare recently. At least, it passed with little fanfare here in the United States.

Dec
15
1960 Edsel, Classic Edsel Ads

1960 Edsel

By now we all know the Edsel story. It’s a brutal tale having to do with market timing, a recession, and a bunch of bad luck. If you’d like to read more about the Edsel end days, click here.

Dec
04
1982 Imperial

1982 Imperial

If you’re looking for proof that 1982 was a transitional year for the domestic auto industry, check out the dealer sales-training video for the then-new Chevrolet Cavalier below. It’s worth noting that Chevy’s cutting-edge front-drive subcompact car is being promoted with two-tone paint and white sidewall tires.

Nov
27
1992 Pontiac Trans Sport

1990 Pontiac Trans Sport

Wikipedia describes a soccer mom as “a married middle-class woman who lives in the suburbs and has school-age children. She is sometimes portrayed in the media as busy or overburdened and driving a minivan or SUV. She is also portrayed as putting the interests of her family, and most importantly her children, ahead of her own.” Per Wikipedia, the term started showing up in the national media in 1982.

Nov
17
1958 Cadillac ambulance conversion by Miller-Meteor

1958 Cadillac ambulance conversion by Miller-Meteor

The primary difference between the manufacturing of police cars and the building of ambulances is amount of work done by the automaker itself.

Nov
15
1965 Ford Police Car

1965 Ford Ranch Wagon

Last year Ford sold around 20,000 vehicles to law-enforcement agencies. While the number may seem huge, it’s dwarfed by many of Ford’s retail models. The Ford Escape small crossover, for example, accounts for nearly 30,000 sales every month.

Nov
10
1957 Mack fire truck

1957 Mack fire truck

“Built like a Mack Truck” has long been part of the American vernacular, and Mack’s Bulldog trademark is an internationally recognized symbol of quality and toughness.

Nov
03
1981 Ford LTD, Classic Ads From 1981

1981 Ford LTD

As far as recessions go, the economic dip of the early Eighties wasn’t much of a downturn. Apparently the Fed overdid it a bit, and tightened the money supply a bit more than banks and lenders liked.

Oct
24
1980 Chevrolet Monte Carlo, Classic Ads From 1980

1980 Chevrolet Monte Carlo

The rollout of General Motors’ broad lineup of “X-Car” compact cars for 1980–which consisted of four separate vehicle lines spread across four brands–was a big event in the American automotive industry. Not surprisingly, GM backed up its ambitious new product initiative with a massive presence in TV and magazine advertising.

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