You searched for: madness
Given how socially vilified cigarettes and other tobacco products are today, it may be difficult for people much under the age of 40 to recall a time when smoking was not only generally accepted, it was openly promoted.
Even the most casual car person knows that GM stands for General Motors. It’s a tidy acronym that can spare journalists and message-board users alike a little time and effort.
I was born in 1965, and to the best of my memory, I never saw a DeSoto being used as a daily driver. Of course, cars didn’t last quite as long in those days, and by the time I was paying attention to cars, the last of the DeSotos would have been almost 10 years old.
I graduated from high school in 1983. The third year of President Ronald Reagan’s first term was pretty good to me—I spent the summer working full time at a service station, I starting taking classes at a local junior college, and I spent a considerable amount of time looking at, reading about, and talking about cars.
There is an air of parsimony to the automotive print ads of 1982. Take in all of the examples and take note of the following:
An important automotive anniversary passed with little fanfare recently. At least, it passed with little fanfare here in the United States.
By now we all know the Edsel story. It’s a brutal tale having to do with market timing, a recession, and a bunch of bad luck. If you’d like to read more about the Edsel end days, click here.
If you’re looking for proof that 1982 was a transitional year for the domestic auto industry, check out the dealer sales-training video for the then-new Chevrolet Cavalier below. It’s worth noting that Chevy’s cutting-edge front-drive subcompact car is being promoted with two-tone paint and white sidewall tires.
Wikipedia describes a soccer mom as “a married middle-class woman who lives in the suburbs and has school-age children. She is sometimes portrayed in the media as busy or overburdened and driving a minivan or SUV. She is also portrayed as putting the interests of her family, and most importantly her children, ahead of her own.” Per Wikipedia, the term started showing up in the national media in 1982.