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Sep
18
1994 Eagle Summit

1994 Eagle Summit

If I may be allowed to overgeneralize, allow me to suggest that American car buyers appreciate utility, but would rather a given vehicle not look too utilitarian.

Jun
27
1953 Plymouth Cranbrook convertible

1953 Plymouth Cranbrook convertible

Note: This article is reprinted from the October 2016 issue of Collectible Automobile

By Jack Stewart

In 1953, the U.S. economy was robust. Bestowed with fresh styling, Plymouth set a record with almost 650,000 cars built while retaining its number-three sales position behind Chevrolet and Ford—as it had since 1931. Nineteen fifty-three was also Plymouth’s 25th anniversary, but it chose not to celebrate. Perhaps with Ford and Buick celebrating golden anniversaries that year, Plymouth felt like an upstart.

Nov
02
1976 Plymouth Volaré Road Runner

1976 Plymouth Volaré Road Runner

Stephen Stills wasn’t thinking about the American automotive “Malaise Era” when he wrote “Love the One You’re With,” but for enthusiasts of the time, the sentiment was apt:

Aug
22
1976 Plymouth Volare Sedan

1976 Plymouth Volare

Plymouth became a stand-alone brand in 1929. For a year prior, said vehicles were branded Chrysler-Plymouth and sold as more affordable alternatives to the pricer Chrysler cars they were sold alongside.

Nov
25
1980 Plymouth Volare

1980 was the last year for Plymouth’s “compact” Volaré.

I think it’s fairly typical of people to group memories into convenient categories. Most people probably look back at their lives thus far and see periods of time easily identified by markers such as childhood, high school, post-acne, and marriage—or something akin to that. But, our memories can play tricks on us.

Oct
22

1980 Plymouth Gran Fury

When Chrysler Corporation rolled out its redesigned big car for 1979, it did so without including a Plymouth in the lineup. New for 1979—though arguably not new enough—were the Dodge St. Regis, replacing the Royal Monaco, and the Chrysler New Yorker and Newport, the latter of which was intended to be the affordable big car in Chrysler/Plymouth showrooms.

Mar
01
1981 Plymouth Horizon

1981 Plymouth Horizon

For folks not in the know, Consumer Guide Automotive dates all the way back to 1967. It was at that time a man name Lou Weber published the company’s first automotive price guide. For the record, Lou is still running things from behind the scenes.

Nov
27
1992 Pontiac Trans Sport

1990 Pontiac Trans Sport

Wikipedia describes a soccer mom as “a married middle-class woman who lives in the suburbs and has school-age children. She is sometimes portrayed in the media as busy or overburdened and driving a minivan or SUV. She is also portrayed as putting the interests of her family, and most importantly her children, ahead of her own.” Per Wikipedia, the term started showing up in the national media in 1982.

Nov
22
1971 Plymouth Duster 340

Do we have your attention yet? This 1971 Plymouth Duster 340 is finished in Curious Yellow paint that seemed to glow on the show floor. High Impact indeed!

For the past nine years, the Muscle Car and Corvette Nationals has taken over the Donald E. Stephens Convention Center in Rosemont, Illinois, on the weekend before Thanksgiving. For American performance-car fanatics, this unparalleled show has become an unmissable season tradition every bit as important as grandma’s turkey and stuffing.

Nov
15
1965 Ford Police Car

1965 Ford Ranch Wagon

Last year Ford sold around 20,000 vehicles to law-enforcement agencies. While the number may seem huge, it’s dwarfed by many of Ford’s retail models. The Ford Escape small crossover, for example, accounts for nearly 30,000 sales every month.

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