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Note: This article is reprinted from the October 2016 issue of Collectible Automobile
By Jack Stewart
In 1953, the U.S. economy was robust. Bestowed with fresh styling, Plymouth set a record with almost 650,000 cars built while retaining its number-three sales position behind Chevrolet and Ford—as it had since 1931. Nineteen fifty-three was also Plymouth’s 25th anniversary, but it chose not to celebrate. Perhaps with Ford and Buick celebrating golden anniversaries that year, Plymouth felt like an upstart.
Stephen Stills wasn’t thinking about the American automotive “Malaise Era” when he wrote “Love the One You’re With,” but for enthusiasts of the time, the sentiment was apt:
Plymouth became a stand-alone brand in 1929. For a year prior, said vehicles were branded Chrysler-Plymouth and sold as more affordable alternatives to the pricer Chrysler cars they were sold alongside.
I think it’s fairly typical of people to group memories into convenient categories. Most people probably look back at their lives thus far and see periods of time easily identified by markers such as childhood, high school, post-acne, and marriage—or something akin to that. But, our memories can play tricks on us.
While many advertisers latched onto the Bicentennial hype surrounding our nation’s 200th birthday, automakers largely did not. Sure, there were several red, white, and blue-themed special-edition trim packages available (mostly as 1975 models), but otherwise the automakers were largely mum on the subject.
There’s an all-new Honda Accord coming for 2018. Among the numerous changes to the Accord lineup for ’18 is the elimination of the available V6 engine, and the addition of two available turbocharged engines.
By Frank Peiler
Studebaker introduced its Lark series of compact cars for 1959. Though fresh looking, the Lark wasn’t really as new as it seemed to be. Since Studebaker was strapped for cash, the company’s strategy with the Lark lineup was to update its six-year-old basic body structure with newly styled–and significantly shorter–front and rear sheetmetal.
Road tests and road trips netted a trio of Consumer Guide® Automotive Daily Drive bloggers gold medals when the 26th International Automotive Media Awards (IAMA) were announced on July 30, and one of the three picked up an additional “best in class” award.