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Stephen Stills wasn’t thinking about the American automotive “Malaise Era” when he wrote “Love the One You’re With,” but for enthusiasts of the time, the sentiment was apt:
Plymouth became a stand-alone brand in 1929. For a year prior, said vehicles were branded Chrysler-Plymouth and sold as more affordable alternatives to the pricer Chrysler cars they were sold alongside.
I think it’s fairly typical of people to group memories into convenient categories. Most people probably look back at their lives thus far and see periods of time easily identified by markers such as childhood, high school, post-acne, and marriage—or something akin to that. But, our memories can play tricks on us.
When Chrysler Corporation rolled out its redesigned big car for 1979, it did so without including a Plymouth in the lineup. New for 1979—though arguably not new enough—were the Dodge St. Regis, replacing the Royal Monaco, and the Chrysler New Yorker and Newport, the latter of which was intended to be the affordable big car in Chrysler/Plymouth showrooms.
For folks not in the know, Consumer Guide Automotive dates all the way back to 1967. It was at that time a man name Lou Weber published the company’s first automotive price guide. For the record, Lou is still running things from behind the scenes.
Illustrations by Frank Peiler
Since the turn of the century, U.S. car sellers have been shedding brands faster than the cable TV networks have been creating reality shows.
America is rich with historic auto brands. Ford, for example, goes back in time nearly as far as the car itself. Likewise, Chevrolet has existed for longer than most people have been alive.
Among the least notable events of 1963 was the first airing of Petticoat Junction on CBS. The second of the network’s “rural” shows, Petticoat Junction would join The Beverly Hillbillies, which was introduced for 1962, and be run alongside Green Acres, which would debut in 1964.
This quote from Consumer Guide’s ’73 Auto Test magazine says almost everything you need to know about the performance potential of the vehicles discussed below: