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May
23
1960 Plymouth Fury Hardtop Coupe

1960 Plymouth Fury Hardtop Coupe

by Jack Stewart

Note: The following story was excerpted from the April 2016 issue of Collectible Automobile magazine.

Nineteen sixty didn’t turn out the way that Virgil Exner envisioned.

Sep
18
1994 Eagle Summit

1994 Eagle Summit

If I may be allowed to overgeneralize, allow me to suggest that American car buyers appreciate utility, but would rather a given vehicle not look too utilitarian.

Jun
27
1953 Plymouth Cranbrook convertible

1953 Plymouth Cranbrook convertible

Note: This article is reprinted from the October 2016 issue of Collectible Automobile

By Jack Stewart

In 1953, the U.S. economy was robust. Bestowed with fresh styling, Plymouth set a record with almost 650,000 cars built while retaining its number-three sales position behind Chevrolet and Ford—as it had since 1931. Nineteen fifty-three was also Plymouth’s 25th anniversary, but it chose not to celebrate. Perhaps with Ford and Buick celebrating golden anniversaries that year, Plymouth felt like an upstart.

Nov
02
1976 Plymouth Volaré Road Runner

1976 Plymouth Volaré Road Runner

Stephen Stills wasn’t thinking about the American automotive “Malaise Era” when he wrote “Love the One You’re With,” but for enthusiasts of the time, the sentiment was apt:

Aug
22
1976 Plymouth Volare Sedan

1976 Plymouth Volare

Plymouth became a stand-alone brand in 1929. For a year prior, said vehicles were branded Chrysler-Plymouth and sold as more affordable alternatives to the pricer Chrysler cars they were sold alongside.

Nov
25
1980 Plymouth Volare

1980 was the last year for Plymouth’s “compact” Volaré.

I think it’s fairly typical of people to group memories into convenient categories. Most people probably look back at their lives thus far and see periods of time easily identified by markers such as childhood, high school, post-acne, and marriage—or something akin to that. But, our memories can play tricks on us.

Oct
22

1980 Plymouth Gran Fury

When Chrysler Corporation rolled out its redesigned big car for 1979, it did so without including a Plymouth in the lineup. New for 1979—though arguably not new enough—were the Dodge St. Regis, replacing the Royal Monaco, and the Chrysler New Yorker and Newport, the latter of which was intended to be the affordable big car in Chrysler/Plymouth showrooms.

Mar
01
1981 Plymouth Horizon Review

1981 Plymouth Horizon

For folks not in the know, Consumer Guide Automotive dates all the way back to 1967. It was at that time a man name Lou Weber published the company’s first automotive price guide. For the record, Lou is still running things from behind the scenes.

Oct
17
1999 Packard Twelve Concept

1999 Packard Twelve Concept

If you’re roughly my age—let’s say five decades into this whole life process—you’ve seen a fair number of automobile brands fade into the sunset.

I was probably most impacted by the demise of Pontiac, but I remember feeling a twinge of sadness at the deaths of AMC, Mercury, Oldsmobile, Plymouth, and—no kidding—Checker.

Aug
31
1955 Chevrolet Sedan Delivery

1955 Chevrolet Sedan Delivery

photos by Al Rogers

Note: The following story was excerpted from the October 2016 issue of Collectible Automobile magazine.

Part car and part truck, the sedan delivery had been on the American motoring scene since the late Twenties. It was a convenient and fairly economical vehicle for tradesmen and small-business operators whose hauling needs didn’t warrant the use of a large truck or required a more genteel presence.

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