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CHICAGO — Hot on the heels of Volvo’s new V60 wagon and the company’s new Drive-E 4-cylinder powertrains come high-performance versions of the S60 sedan and V60 wagon.
As one of the oldest members of Volvo’s reinvigorated – and fast-growing — lineup, the S60 premium midsize sedan was due for an update. And boy, did it get one.
With a huge budget, and a script based on the work of famed science-fiction novelist Frank Herbert, the motion picture Dune should have been the kind of movie sci-fi geeks go crazy for.
Bored with beige? Sick of silver? Weary of white? Tired of tan? Chagrined by champagne? Troubled b… OK, sorry, we’ll stop. Though muted, conservative colors seem to dominate in the new-vehicle marketplace, most manufacturers offer at least a couple unusual hues in their factory-paint palettes. Auto shows are a great place to see these colors up close and in person on a new vehicle, instead of looking at a computer screen or a paint chip at the dealer. If you’re an extroverted type who wants your ride to turn heads, an out-of-the-ordinary color is a great way to do it. Keep in mind, however, that these colors can fall out of fashion much quicker than the “safe” standby colors, which can be an issue come resale time.
For decades, the Volvo name was synonymous with safety; it’s what the company promoted and how it made its mark. In recent years, however, Volvo has tried to expand its image to include performance and luxury, both likely in response to the success of rival premium brands such as Audi and BMW – which have long played the performance and luxury cards. This effort resulted in some very un-Volvo-like products that didn’t sell particularly well, and some argue did little but blur the company’s focus. (In response, BMW in particular has battled back with superlative safety claims of its own.)