As far as evocative colors go, it’s tough to match the power of the word blue. Blue chip stocks are good investments, a blue mood suggests sadness, and musically, the blues gave birth to rock & roll.
Our culture is ripe with inappropriately used adjectives. Marketers toss the word “turbo” around with reckless abandon, even though most applications of the Latin root have little to do with air, much less forcing air into an internal combustion engine.
If you discount our brief encounter with the Yugo brand, Americans have had very little exposure to vehicles produced in what was once known as the Eastern Bloc. Western Europe, however, and even Canada, have had far greater access to such brands as Lada.
By the mid-Seventies, Mercury wasn’t selling much beyond gussied up Fords. Wedged between Ford and Lincoln in FoMoCo’s family album, Mercurys were charged with drawing a customer type that was somewhat more affluent than Ford intenders, yet nowhere conservative enough to commit to a Lincoln.
Horse lovers probably remember 1965 very fondly. Not only was ’65 the first official model year of the insanely popular Ford Mustang, but there were horses all over TV as well.
The big car news for 1964 was the Ford Mustang. Ford launched the ‘Stang with a massive wave of promotion which, for a period of time, dominated television and print advertising. The strange part was that Ford’s pony car was actually an early 1965 model, launched early for maximum effect.
Illustrations by Frank Peiler
Since the turn of the century, U.S. car sellers have been shedding brands faster than the cable TV networks have been creating reality shows.