Author Archive

Mar
22
1971 AMC SC/360

1971 AMC Hornet SC/360

As far as evocative colors go, it’s tough to match the power of the word blue. Blue chip stocks are good investments, a blue mood suggests sadness, and musically, the blues gave birth to rock & roll.

Mar
20
1988 Iroc Z

Returning 16.3 mpg, the Chevrolet Camaro IROC-Z was the 9th-worst gas guzzler tested by Consumer Guide in 1988.

We’ve recently posted collections of the worst gas guzzlers the Consumer Guide editors tested in 1973, 1981, and 1984. Over that 11-year time span, fuel-economy improvements in North-American-market automobiles were quite impressive.

Mar
17
1958 Dyna Panhard Ad

1958 Panhard Ad

Our culture is ripe with inappropriately used adjectives. Marketers toss the word “turbo” around with reckless abandon, even though most applications of the Latin root have little to do with air, much less forcing air into an internal combustion engine.

Mar
16
Polonez Car ad

1980 Polonez

If you discount our brief encounter with the Yugo brand, Americans have had very little exposure to vehicles produced in what was once known as the Eastern Bloc. Western Europe, however, and even Canada, have had far greater access to such brands as Lada.

Mar
15
1977 Mercury Cougar

1977 Mercury Cougar

By the mid-Seventies, Mercury wasn’t selling much beyond gussied up Fords. Wedged between Ford and Lincoln in FoMoCo’s family album, Mercurys were charged with drawing a customer type that was somewhat more affluent than Ford intenders, yet nowhere conservative enough to commit to a Lincoln.

Mar
14
1965 Marlin Ad

1965 Rambler Marlin Ad

Horse lovers probably remember 1965 very fondly. Not only was ’65 the first official model year of the insanely popular Ford Mustang, but there were horses all over TV as well.

Mar
13

Consumer Guide Fuel Economy Champions

At Consumer Guide®, we take pride in not simply reporting the fuel-economy number provided by a given test vehicle’s trip computer–and we don’t blindly accept the EPA’s numbers. Instead, we buy our own gas and do the math.

Mar
10
1964 Rambler Ad

1964 Rambler Ad

The big car news for 1964 was the Ford Mustang. Ford launched the ‘Stang with a massive wave of promotion which, for a period of time, dominated television and print advertising. The strange part was that Ford’s pony car was actually an early 1965 model, launched early for maximum effect.

Mar
08
2018 Pontiac GX7

The GX7 midsize crossover would be the largest vehicle in the 2018 Pontiac lineup.

Illustrations by Frank Peiler

Since the turn of the century, U.S. car sellers have been shedding brands faster than the cable TV networks have been creating reality shows.

Mar
06
1984 Oldsmobike Ninety-Eight

Returning 14.7 mpg, the Oldsmobile Ninety-Eight was one of the worst gas guzzlers tested by Consumer Guide in 1984.

We recently shared a collection of the worst gas guzzlers of 1973 and 1981, and fuel-economy gap between those two model years was massive.

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