Author Archive

Feb
15
1968 Toronado

1968 Toronado

With a timeline that dates back to the dawn of the previous century, Oldsmobile is a marque steeped in history.

Feb
13
1973 Dodge Colt

1973 Dodge Colt

We recently shared a list of Consumer Guide’s thirstiest gas guzzlers of 1973—you can check out that post here.

Feb
06
1973 Pontiac Grand Prix

Returning 8.5 mpg, the Pontiac Grand Prix tied for 5th place on our list of the thirstiest cars of 1973.

When you hear the number 8 1/2,  there’s a decent chance your mind turns to a film by that name, directed by French surrealist Federico Fellini. Released in 1963, 8 1/2 is the story of a movie director who is slowly losing his grip on reality. Fellini’s fantasy-like treatment of the lead character’s confusion led to popular use of the term Felliniesque, used to describe a situation that seems unreal.

Feb
02
Ford Mustang Grandé

1973 Ford Mustang Grandé

This quote from Consumer Guide’s ’73 Auto Test magazine says almost everything you need to know about the performance potential of the vehicles discussed below:

Jan
31
1978 Dodge Magnum XE

1978 Dodge Magnum XE

One thing Dodge lacks that Chevrolet and Ford have always enjoyed is a memorable—and arguably beloved—brand logo. The Chevy “bowtie” is genuinely iconic, while Ford’s script-in-blue-oval marker as much a symbol of American freedom as it is a trademark.

Jan
30
Cash for Clunkers Truck

Many dealers used condemned “clunkers” as rolling billboards for the program.

With the benefit of a few years’ time, I can now look back and safely say that the “Cash for Clunkers” (CFC) program was one of the strangest auto-industry events of the past 50 years.

Jan
30
Jim Mateja

Jim Mateja (lower left), seen here with Tom Appel (upper right) and other past presidents of the Midwest Automotive Media Association. Jim helped found the MAMA organization, and remained an active member throughout his career.

Long-time Chicago Tribune Auto Editor Jim Mateja died today after a battle with cancer. Thanks to widespread syndication of his column, Jim spent several decades as one of the automotive media’s most influential voices. Here, Consumer Guide Publisher Tom Appel remembers Jim.

Jan
27
1963 Mercedes-benz Ad

1963 Mercedes-Benz Ad

Mercedes-Benz can lay claim to a history that goes all the way back to 1886. That was the year the first Benz Patent- Motorwagen was introduced. The German company has been building cars and trucks ever since then.

Jan
26
1960 Chevrolet Ad

1960 Chevrolet Ad

There’s no way to accurately paint a picture of a brand as popular and long-lived as Chevrolet in just a dozen ads, so we didn’t even try. Instead, we’ve gathered twelve of our favorite print advertisements, and didn’t worry too much about amassing a representative sample.

Jan
23
1973 Volkswagen Bus

1973 Volkswagen Bus

As you may have taken note while reading our 10 Fastest Cars of 1973 post, ’73 was a fairly entertaining year for the editors of Consumer Guide. Not only did my predecessors have the opportunity to evaluate a DeTomaso Pantera, but that year’s docket also included a cadre of “mini buses” and sport-utility vehicles as well.

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