Cars in Liquor Ads, Donald Healey

Auto designer Donald Healey as seen in a Lord Calvert Canadian whiskey ad.

If you’re my age (around the half-century mark), you’ve been programmed since high school to fully appreciate the dangers and potentially disastrous consequences of drinking and driving. And, indeed, since I began college in 1983, the legal penalties for operating a motor vehicle while under the influence of alcohol have become significantly harsher.

But while most of us are certain to avoid liquor when we’re actually driving, we can certainly enjoy a snort or two while simply appreciating the cars and trucks we love.

In fact, liquor marketers have no qualms about the associating booze, cars, and good times.

Collected here are ten classic liquor ads, each of which features at least one automobile. As you might expect, there’s no open hooch in the cars–most of the vehicles are just there to look good.

All of these ads come from a time before the Drink Responsibly campaign was instituted, which sort of adds to their charm.

If you have a favorite “beer-and-a-Buick” ad that you recall, please tell us about it. The place to leave comments is down below.

Nicotine Madness! A Gallery of Cars in Cigarette Ads


Budweiser Beer

Budweiser Racing Ad

Budweiser Beer Ad


Coors Beer

Coors Beer Racing Ad

Coors Beer Ad


Lord Calvert Canadian Whiskey

Lord Calvert Canadian Whiskey Ad

Lord Calvert Canadian Whiskey Ad


Martell Cognac

Martell Cognac Ad

Martell Cognac Ad


Martini & Rossi Vermouth

Martini & Rossi

Martini & Rossi Vermouth Ad

More classic car ads


Michelob Beer

Vintage Michelob Ad

Michelob Beer Ad


Rheingold Beer

Rheingold Beer Ad

Rheingold Beer Ad


Ronrico Rum

Ronrico Rum Ad

Ronrico Rum Ad


Ronrico Rum

Ronrico Rum Ad

Ronrico Rum Ad


Seipp Beer

Seipp Beer

Seipp Beer Ad

Pony-Car Madness! 10 Classic Firebird Ads

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