Two years ago, Volkswagen nearly upstaged the victorious Green Bay Packers with its humorous “little Darth Vader” Super Bowl ad. Last year, VW’s “The Dog Strikes Back” Super Bowl spot became a massive hit on YouTube; it has surpassed 16 million views. Now, for Super Bowl XLVII, the German automaker steers away from the “dark side” with its “Get Happy” ad, which promotes the Volkswagen Beetle and the VW brand in general. Volkswagen of America exec Tim Mahoney says the new commercial “is designed to bring a jolt of happiness to viewers’ daily lives.”
In the “Get Happy” spot, an everyday white Minnesotan named Dave brightens up his dreary office environment with a positive attitude and an inexplicable Caribbean accent. The commercial’s jingle is a version of “Come On, Get Happy,” which Baby Boomers remember as the theme song for the 1970s sitcom The Partridge Family.
“With ‘Get Happy,’ we set out to create a lighthearted and energetic ad to represent the positive energy and sunny disposition that only the Beetle and Volkswagen can deliver,” said Mike Sheldon, CEO of Deutsch LA.
VW says the new spot will air in the second quarter of Sunday’s matchup between the San Francisco 49ers and Baltimore Ravens. However, you can see the “Get Happy” ad right here, in its entirety.