Feb
02
Classic Ads 1982

1982 Dodge Charger 2.2

There is an air of parsimony to the automotive print ads of 1982. Take in all of the examples and take note of the following:

  • Cadillac launches a low-price entry model
  • The Chrysler New Yorker was downsized and is being sold on price
  • All-new Camaro is much smaller and lighter than predecessor
  • Ford is selling the Fairmont on price
  • The Lincoln ad notes improved fuel efficiency
  • Even the performance-focused Dodge Charger ad notes the vehicle’s EPA fuel-economy estimates.

Why all the efficiency mindedness? Keep in mind that the aftershock of late-Seventies stagflation was still pulsing through the economy, though the effects were beginning to ebb.

With the economy back in check, and automotive technology beginning to keep up with demands for improved power and fuel economy, 1982 was really a turning point in car and truck performance.

Watch how, in subsequent advertisement posts, the focus of the ads turns to performance and luxury, with price and fuel economy mentioned only nominally.

If you recall spending time with any of these cars, please tell us about it. The place to leave comments is down below the last ad.

More classic car ads

 

Audi

1982 Audi GT

1982 Audi GT Ad

 

AMC

1982 AMC Eagle SX/4 Ad

1982 AMC Eagle SX/4 Ad

 

Buick

1982 Buick Century Ad

1982 Buick Century Ad

 

Cadillac

1982 Cadillac Cimarron Ad

1982 Cadillac Cimarron Ad

 

Chrysler

1982 Chrysler New Yorker Ad

1982 Chrysler New Yorker Ad

High-End Haunches: The Luxury Bustlebacks of 1982

 

Dodge

1982 Dodge Charger Ad

1982 Dodge Charger Ad

 

Ford

1982 Ford Fairmont Ad

1982 Ford Fairmont Futura Ad

 

Honda

1982 Honda Civic Ad

1982 Honda Civic Ad

 

Lincoln

1982 Lincoln Ad

1982 Lincoln Ad

 

Nissan

1982 Nissan Stanza Ad

1982 Nissan Stanza Ad

Ladder to Oblivion: The 1982 General Motors J-Cars

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