Sep
20

1978 Pontiac Bonneville

If you’re looking for a common thread to sew this collection of ads together, it may be luxury–or, more correctly, the perception of luxury.

The Buick TV spot starring Glenn Ford is all about space and comfort, while the Pontiac Bonneville print ad touts luxury-oriented standard features. Perhaps most interesting is the Plymouth Sapporo ad; while it promises the expected sportiness, it also hypes standard equipment and “sophistication.”

And while the Chevy ad is a pure pitch to the parsimonious, the Dodge ad steers things back to a “grown up” theme, suggesting that even serious car guys move on from their wild youths.

Enjoy all the ads, and as always, tell us if you recall any time you may have spent with one of these ‘78s. The place for comments is below the last ad.

More Model-Year Madness! ads

 

Cadillac

1978 Cadillac Eldorado Ad

1978 Cadillac Eldorado Ad

 

Chevrolet

1978 Chevrolet Ad

1978 Chevrolet Nova Ad

 

Chrysler

1978 Chrysler New Yorker Ad

 

Datsun

1978 Datsun Ad

1978 Datsun 200 SX Ad

 

Dodge

1978 Dodge Magnum Ad

1978 Dodge Magnum GT Ad

Model-Year Madness! 10 Classic Ads From 1976

 

Ford

1978 Ford Ad

1978 Ford Fairmont Futura Ad

 

Oldsmobile

1978 Oldsmobile Cutlass Supreme

1978 Oldsmobile Cutlass Supreme Ad (Canada)

 

Peugeot

1978 Peugeot Ad

1978 Peugeot 504 Ad

 

Plymouth

1978 Plymouth Sapporo Ad

1978 Plymouth Sapporo Ad

 

Pontiac

1978 Pontiac Bonneville Ad

1978 Pontiac Bonneville Ad

Model-Year Madness! 10 Classic Ads From 1977

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