Posts from ‘Classic Ads’

Nov
05
Classic Mercury Ads

1976 Mercury Capri II S

Ford Motor Company’s Mercury division was taken from us in 2011. The brand’s demise came during a flurry of marque terminations, and was bracketed by the shutdown of Pontiac (2010) and the final model year of Saab (2012).

Though hard to pinpoint exactly, Mercury’s market position probably hewed most closely to GM’s Oldsmobile division, though both brands drifted at different times between being slightly sporty to being more luxury focused.

Oct
11
Cars in Liquor Ads, Donald Healey

Auto designer Donald Healey as seen in a Lord Calvert Canadian whiskey ad.

If you’re my age (around the half-century mark), you’ve been programmed since high school to fully appreciate the dangers and potentially disastrous consequences of drinking and driving. And, indeed, since I began college in 1983, the legal penalties for operating a motor vehicle while under the influence of alcohol have become significantly harsher.

Sep
21
Corvette Acronyms

The Corvette did very well in SCCA endurance racing in 1985, a fact that was shared in the car’s 1986 ad campaign.

Maybe it was just the prevailing atmosphere of the Eighties, but when the Chevrolet Corvette was redesigned for 1984, it was no longer a muscle-bound sports car. Instead, it was marketed as a high-tech marvel.

Sep
12
1988 Mercury Cougar, Mercury Cougar Ads

1988 Mercury Cougar

In the annals of automotive retailing, there are few–if any–model names that have been applied to more body types or market segments than Mercury’s Cougar badge. Over the moniker’s multi-decade run, it was used on coupes, sedans, station wagons, convertibles, pony cars, muscle cars, luxury cars, and, at the end of its run, a front-wheel-drive sporty hatchback.

Aug
01
Cars in Cigarette Ads

Cars in Cigarette Ads

Given how socially vilified cigarettes and other tobacco products are today, it may be difficult for people much under the age of 40 to recall a time when smoking was not only generally accepted, it was openly promoted.

Jul
13
Car-Care Quiz From 1959

What kind of car owner would you have been in 1959? Take this handy quiz and find out.

Sometime in 1959 or 1960, Allstate produced and shipped to policy holders a delightful booklet of helpful car-care hints. The digest-sized, 96-page publication, titled Money-Saving Facts for Car Owners, is packed with useful information, including a chapter on the wisdom of using premium gas, and another that deals with checking your fan belt.

Jun
27
Classic Firebird Ads

1980 Pontiac Firebird

Most pony car fans fall squarely into one of two camps: Chevrolet Camaro or Ford Mustang. Yes, there are plenty of Dodge Challenger and Plymouth Barracuda loyalists out there, and a few seriously devoted AMC Javelin guys, but the Camaro and Mustang take the biggest piece of the fan pie.

Jun
22
Money Saving Facts for Car Owners, Classic Car Care

An excerpt from Money Saving Facts for Car Owners, a booklet published by Allstate Insurance circa 1959.

Question: When was the last time your auto-insurance company mailed you anything other than a bill?

May
31
what-does-gmc-stand-for

1971 GMC vehicles (Canada)

Even the most casual car person knows that GM stands for General Motors. It’s a tidy acronym that can spare journalists and message-board users alike a little time and effort.

May
24
1988 Mazda 626 Turbo AWS

1988 Mazda 626 Turbo AWS

Cheap Wheels

by Don Sikora

Note: The following story was excerpted from the December 2017 issue of Collectible Automobile magazine.

.In the late Eighties, Japanese automakers introduced four-wheel steering to the U.S. market. The first car Americans could buy with such a system was the 1988 Honda Prelude Si 4WS. Mindful of the old adage that nobody remembers who was second, let us suggest the 1988 Mazda 626 Turbo 4WS as cheap wheels.

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