Posts from ‘Classic Ads’

Apr
04
2005 Saab 9-2X

2005 Saab 9-2X

Question: What is the automotive rough equivalent of McDonald’s selling raggmunk sprinkled with furikake? If you answered the Saab 9-2X, you know where I am going with this.

Mar
16
1983 Ford Thunderbird

1983 Ford Thunderbird

I graduated from high school in 1983. The third year of President Ronald Reagan’s first term was pretty good to me—I spent the summer working full time at a service station, I starting taking classes at a local junior college, and I spent a considerable amount of time looking at, reading about, and talking about cars.

Feb
02
Classic Ads 1982

1982 Dodge Charger 2.2

There is an air of parsimony to the automotive print ads of 1982. Take in all of the examples and take note of the following:

Dec
21
1977 Ford Falcon

1976 Ford Falcon

An important automotive anniversary passed with little fanfare recently. At least, it passed with little fanfare here in the United States.

Dec
15
1960 Edsel, Classic Edsel Ads

1960 Edsel

By now we all know the Edsel story. It’s a brutal tale having to do with market timing, a recession, and a bunch of bad luck. If you’d like to read more about the Edsel end days, click here.

Dec
08
1959 Shamrock

1959 Shamrock

People can be dismissive of market research, but there are plenty of times when a company needs to take the pulse of potential customers, making certain that they have a handle on that group’s wants and needs.

Dec
04
1982 Imperial

1982 Imperial

If you’re looking for proof that 1982 was a transitional year for the domestic auto industry, check out the dealer sales-training video for the then-new Chevrolet Cavalier below. It’s worth noting that Chevy’s cutting-edge front-drive subcompact car is being promoted with two-tone paint and white sidewall tires.

Nov
27
1992 Pontiac Trans Sport

1990 Pontiac Trans Sport

Wikipedia describes a soccer mom as “a married middle-class woman who lives in the suburbs and has school-age children. She is sometimes portrayed in the media as busy or overburdened and driving a minivan or SUV. She is also portrayed as putting the interests of her family, and most importantly her children, ahead of her own.” Per Wikipedia, the term started showing up in the national media in 1982.

Nov
17
1958 Cadillac ambulance conversion by Miller-Meteor

1958 Cadillac ambulance conversion by Miller-Meteor

The primary difference between the manufacturing of police cars and the building of ambulances is amount of work done by the automaker itself.

Nov
15
1965 Ford Police Car

1965 Ford Ranch Wagon

Last year Ford sold around 20,000 vehicles to law-enforcement agencies. While the number may seem huge, it’s dwarfed by many of Ford’s retail models. The Ford Escape small crossover, for example, accounts for nearly 30,000 sales every month.

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