Posts from ‘Classic Ads’

May
31
what-does-gmc-stand-for

1971 GMC vehicles (Canada)

Even the most casual car person knows that GM stands for General Motors. It’s a tidy acronym that can spare journalists and message-board users alike a little time and effort.

May
24
1988 Mazda 626 Turbo AWS

1988 Mazda 626 Turbo AWS

Cheap Wheels

by Don Sikora

Note: The following story was excerpted from the December 2017 issue of Collectible Automobile magazine.

.In the late Eighties, Japanese automakers introduced four-wheel steering to the U.S. market. The first car Americans could buy with such a system was the 1988 Honda Prelude Si 4WS. Mindful of the old adage that nobody remembers who was second, let us suggest the 1988 Mazda 626 Turbo 4WS as cheap wheels.

May
16
1941 DeSoto, Classic DeSoto Ads

1941 DeSoto

I was born in 1965, and to the best of my memory, I never saw a DeSoto being used as a daily driver. Of course, cars didn’t last quite as long in those days, and by the time I was paying attention to cars, the last of the DeSotos would have been almost 10 years old.

Mar
16
1983 Ford Thunderbird

1983 Ford Thunderbird

I graduated from high school in 1983. The third year of President Ronald Reagan’s first term was pretty good to me—I spent the summer working full time at a service station, I starting taking classes at a local junior college, and I spent a considerable amount of time looking at, reading about, and talking about cars.

Feb
02
Classic Ads 1982

1982 Dodge Charger 2.2

There is an air of parsimony to the automotive print ads of 1982. Take in all of the examples and take note of the following:

Dec
21
1977 Ford Falcon

1976 Ford Falcon

An important automotive anniversary passed with little fanfare recently. At least, it passed with little fanfare here in the United States.

Dec
15
1960 Edsel, Classic Edsel Ads

1960 Edsel

By now we all know the Edsel story. It’s a brutal tale having to do with market timing, a recession, and a bunch of bad luck. If you’d like to read more about the Edsel end days, click here.

Dec
08
1959 Shamrock

1959 Shamrock

People can be dismissive of market research, but there are plenty of times when a company needs to take the pulse of potential customers, making certain that they have a handle on that group’s wants and needs.

Dec
04
1982 Imperial

1982 Imperial

If you’re looking for proof that 1982 was a transitional year for the domestic auto industry, check out the dealer sales-training video for the then-new Chevrolet Cavalier below. It’s worth noting that Chevy’s cutting-edge front-drive subcompact car is being promoted with two-tone paint and white sidewall tires.

Nov
27
1992 Pontiac Trans Sport

1990 Pontiac Trans Sport

Wikipedia describes a soccer mom as “a married middle-class woman who lives in the suburbs and has school-age children. She is sometimes portrayed in the media as busy or overburdened and driving a minivan or SUV. She is also portrayed as putting the interests of her family, and most importantly her children, ahead of her own.” Per Wikipedia, the term started showing up in the national media in 1982.

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