Posts from ‘Classic Ads’

Jan
26
1960 Chevrolet Ad

1960 Chevrolet Ad

There’s no way to accurately paint a picture of a brand as popular and long-lived as Chevrolet in just a dozen ads, so we didn’t even try. Instead, we’ve gathered twelve of our favorite print advertisements, and didn’t worry too much about amassing a representative sample.

Jan
04
Detail of 1962 Plymouth Ad

Detail of 1962 Plymouth Ad

In 1962, color television broadcasts were still a relatively new and novel feature. So new, in fact, that Disney dubbed its prime-time Sunday-evening program “World of Color.”

Dec
21
Classic Tire Ad

Detail of 1968 Firestone Tire Ad

You probably haven’t seen much tire advertising lately, and there’s good reason for that. Modern tires typically last more than 50,000 miles, meaning most consumers don’t do all that much tire shopping.

Dec
14
1976 Corolla

1976 Toyota Corollas

It’s tough to say exactly when Toyota became a mainstream brand. I would argue that the Japanese carmaker shed its niche-market “economy-car” image in the U.S. when it rolled out the inaugural Camry in 1983. With the Camry, Toyota had a product that could be cross-shopped directly with popular U.S. model vehicles.

Dec
09
1980 Volkswagen Rabbit ad

1980 Volkswagen Rabbit ad

According to the National Weather Service, 39 U.S. states saw more than ten inches of snow least year. Now, that snow isn’t especially well dispersed across each state. Here in Illinois, snowfall totals up near Chicago are far higher than they are down near St. Louis, but it’s a safe bet most Illinoisans have at least a passing familiarity with the white stuff.

Dec
02
1956 Studebaker Hawk

1956 Studebaker Hawk

Having been born in 1965, I am just the right age for certain elements of automotive history to be lost on me. Sadly, one of those elements is Studebaker.

Nov
29
1977 Jeep CJ-7

1977 Jeep CJ-7

The Jeep brand has gone through its share of owners. Consumer Guide Editor Jack Stewart details the off-road brand’s chain of custody in his excellent piece, Is There a Jeep Curse?

Nov
18
1986 Yugo Ad

1986 Yugo Ad

Socially and culturally, 1986 was a pretty big year. It was the year that the space shuttle Challenger was lost, and the year Pixar Animation Studios was formed. Microsoft stock was first sold to the public in 1986, and The Oprah Winfrey Show made its syndication debut.

Nov
11
1979 Cadillac Seville Ad

1979 Cadillac Seville

What price luxury? In 1979 terms, that price was around $8000… because that’s about where the base prices of the near-luxury Oldsmobile Ninety-Eight and Buick Electra kicked in. Just a little higher up the dollar tree we find the Chrysler New Yorker.

Oct
19
1973 Canadian Pontiac Ad
1973 Canadian Pontiac Ad

Pontiacs were always a little cooler than Chevrolets, at least at Fremd High School in Palatine, Illinois, in the early Eighties. My take, and the take of my gearhead buddies at the study-hall table, was that the Firebird was a notch above the Camaro (thank the 400-cubic-inch V8), the Ventura was a bit better than the Nova, and the Grand Prix had it all over the Monte Carlo. On the subject of Bonneville versus Caprice, we were divided. Police versions of the big Chevy were cool enough to break down the barriers of brand loyalty.

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