Posts from ‘Classic Ads’
There are few topics more divisive these days than politics. The national argument is famously two sided, with seemingly fewer and fewer folks located near the center of the discussion.
The American auto market place tempts many a foreign car builder, and for good reason–Americans buy a lot of cars, and well-equipped cars at that. Margins on cars sold in China, for example, are about half that for vehicles sold here in the States.
By 1979, there was light visible at the end of the tunnel for performance-car enthusiasts. Though horsepower was still wanting in most cases, cars were growing leaner, and arguably better built.
If you’re looking for a common thread to sew this collection of ads together, it may be luxury–or, more correctly, the perception of luxury.
Born in 1883 as the Pittsburg Plate Glass Company, PPG began dabbling in paint almost from its birth. PPG was there from the start when automakers began producing vehicles in volume, providing both glass and paint to the burgeoning industry.
If you enjoy the occasional dream in which elements of the world around you seem familiar, but not quite right, you will likely enjoy learning about the American-brand cars once sold in Mexico.
In general terms, the late-Seventies/early-Eighties “downsizing” era is generally regarded as a bleak period for the American auto industry, and for good reason. As they raced to slash production costs and reduce fuel consumption, carmakers often shrank their products to a draconian degree–much to the dismay of the buying public.
I came of age as a car guy under the tutelage of Car and Driver magazine during the Eighties. As such, I was very much an automotive minimalist. Groomed by auto editors with a love of spartan German performance cars, there was little room in my heart for the likes of whitewall tires, fake aero tack-on bits, or trucks of any stripe.
While many advertisers latched onto the Bicentennial hype surrounding our nation’s 200th birthday, automakers largely did not. Sure, there were several red, white, and blue-themed special-edition trim packages available (mostly as 1975 models), but otherwise the automakers were largely mum on the subject.