Posts from ‘Classic Ads’
The big car news for 1964 was the Ford Mustang. Ford launched the ‘Stang with a massive wave of promotion which, for a period of time, dominated television and print advertising. The strange part was that Ford’s pony car was actually an early 1965 model, launched early for maximum effect.
If you were paying attention to marketing in 1984, you likely remember Apple’s landmark television advertisement “1984.” The computer maker’s ad portrayed a dystopian world chillingly similar to the one conceived by George Orwell in his horrifying 1949 novel of the same name.
Among the least notable events of 1963 was the first airing of Petticoat Junction on CBS. The second of the network’s “rural” shows, Petticoat Junction would join The Beverly Hillbillies, which was introduced for 1962, and be run alongside Green Acres, which would debut in 1964.
With a timeline that dates back to the dawn of the previous century, Oldsmobile is a marque steeped in history.
One thing Dodge lacks that Chevrolet and Ford have always enjoyed is a memorable—and arguably beloved—brand logo. The Chevy “bowtie” is genuinely iconic, while Ford’s script-in-blue-oval marker as much a symbol of American freedom as it is a trademark.
Mercedes-Benz can lay claim to a history that goes all the way back to 1886. That was the year the first Benz Patent- Motorwagen was introduced. The German company has been building cars and trucks ever since then.
There’s no way to accurately paint a picture of a brand as popular and long-lived as Chevrolet in just a dozen ads, so we didn’t even try. Instead, we’ve gathered twelve of our favorite print advertisements, and didn’t worry too much about amassing a representative sample.
In 1962, color television broadcasts were still a relatively new and novel feature. So new, in fact, that Disney dubbed its prime-time Sunday-evening program “World of Color.”
You probably haven’t seen much tire advertising lately, and there’s good reason for that. Modern tires typically last more than 50,000 miles, meaning most consumers don’t do all that much tire shopping.
It’s tough to say exactly when Toyota became a mainstream brand. I would argue that the Japanese carmaker shed its niche-market “economy-car” image in the U.S. when it rolled out the inaugural Camry in 1983. With the Camry, Toyota had a product that could be cross-shopped directly with popular U.S. model vehicles.