Posts from ‘Color’
There’s no better place than an auto show to see a broad range of brand-new vehicles up close, and there’s also no better place to check out the latest trends in factory paint-color offerings. One of our Chicago Auto Show traditions is to scour the show floor on the hunt for interesting new or recently introduced colors—“double-take” hues that are more eye-catching that the usual whites, silvers, blacks, and grays (and, for that matter, straightforward fire-engine reds).
Special-edition, limited-run vehicles have long been a part of most automakers’ bag of sales-boosting tricks. Producing a limited number of specially trimmed examples of a given vehicle—unique paint, wheels, interior and exterior trim, and maybe some stripes or special emblems—is a relatively easy, cost-effective way to drum up a little excitement over a given model line without incurring the significant expenses of a serious styling update or mechanical refresh. The special-edition model is a time-honored practice that has been going on in one form or another since the Fifties.
Born in 1883 as the Pittsburg Plate Glass Company, PPG began dabbling in paint almost from its birth. PPG was there from the start when automakers began producing vehicles in volume, providing both glass and paint to the burgeoning industry.
We recently had a 2017 BMW M760i in through the Consumer Guide fleet for our usual rounds of editor test drives and evaluations. We’re no strangers to high-end luxury vehicles at CG HQ, but even by premium-brand standards, the M760i was one of the most lavishly equipped (and priciest) vehicles we’ve tested in quite a while.
Bored with beige? Sick of silver? Weary of white? Tired of tan? Chagrined by champagne? Troubled b… OK, sorry, we’ll stop. Though muted, conservative colors seem to dominate in the new-vehicle marketplace, most manufacturers offer at least a couple unusual hues in their factory-paint palettes. Auto shows are a great place to see these colors up close and in person on a new vehicle, instead of looking at a computer screen or a paint chip at the dealer. If you’re an extroverted type who wants your ride to turn heads, an out-of-the-ordinary color is a great way to do it. Keep in mind, however, that these colors can fall out of fashion much quicker than the “safe” standby colors, which can be an issue come resale time.
Folks don’t buy a lot of red cars, but they do like to look at them. According to automotive paint supplier DuPont, red was only the fifth most popular new-car color in 2012. The most popular? Plain vanilla while. Snooze.
American car shoppers are something of a dull lot. We like our cars with four doors, we prefer traditional sedans, and when it comes to color, well, it’s snooze time.
According to DuPont, one of the globe’s leading producers of automotive paints and coatings, the top four colors chosen by American new-car shoppers for their vehicles are variations on black and white. Here’s the 2012 list of most popular car colors, as provided by DuPont: