Oct
05
1979 Datusn Full-Line Ad

1979 Datsun lineup

When automakers began moving their promotional dollars away from traditional print media and toward more targeted digital advertising, the nature of the ads themselves changed.

Now able to target potential customers by ages, likely income, and even gender, car marketers focus on specific models with their advertising. The car ads you see while surfing online are not random, they are meant for you.

A sad casualty of finely targeted digital advertising is the full-line ad. Once common, full-line ads often proudly presented a brand’s entire lineup, or, sometimes, every trim level of a certain model.

Presented here are ten classic full-line brochure and advertising pieces that are anything but examples of target marketing. Note, too, that full-line ads proved an excellent way for makers to share the full color palette available in any given year.

More classic car ads

1952-Chrysler-V8-Comparisons-05

1952 Chrysler lineup

 

Chevrolet 1955

1955 Chevrolet Lineup

 

GM-1958-Ad-01

1958 General Motors division ad

 

1968 Buick full-line ad

1968 Buick lineup

 

69-DodgePlymouthF-03

1969 Dodge and Plymouth lineup

 

1971 Ford

1971 Ford lineup

 

1972 Dodge Charger models

1972 Dodge Charger lineup

 

1972 Ford lineup

1972 Ford lineup

 

1981 Ford lineup

1981 Ford lineup

Equine Madness: 5 Great Horse-Loving Car Ads

 

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