Posts from ‘Buick’
by Jack Stewart
Note: The following story was excerpted from the February 2016 issue of Collectible Automobile magazine.
Don’t cross Buick. The manufacturer was eager to win some races at the Indianapolis Motor Speedway on May 27, 1910, but its Model 30 racecars were disqualified the morning of the race. Buick management was mad and resolved to get even. In a time before “the Brickyard” had settled on a yearly 500-mile race, Buick planned to come back for the track’s next meet on July 1 with revolutionary cars to extract its revenge.
There is no longer space in the American new-car marketplace for vehicles with hoods and trunklids that consume more linear space than their passenger compartments do. While I know that the passing of the giant coupe was inevitable, I also lament that automotive designers no longer have a free hand with such large and expressive canvases.
I graduated from high school in 1983. The third year of President Ronald Reagan’s first term was pretty good to me—I spent the summer working full time at a service station, I starting taking classes at a local junior college, and I spent a considerable amount of time looking at, reading about, and talking about cars.
To everyone who says cars have gotten too expensive, I say phooey. Cars cost about the same now as they have for decades, inflation adjusted.
It’s a popularly held position that General Motors doesn’t take enough styling chances—or at least it historically hasn’t. I would argue that there are plenty of Eighties and Nineties examples of rather sterile looking GM vehicles that support this point, but a slate of inoffensive Cieras, Malibus, and Skyhawks hardly tells the whole story. General Motors has, in fact, taken many styling chances over the years–though the results weren’t always positive.
There is an air of parsimony to the automotive print ads of 1982. Take in all of the examples and take note of the following:
Due to the overwhelming response to our first two Great Car Grille posts, we felt compelled to share a second list of reader-recommend selections.
If you’re looking for a common thread to sew this collection of ads together, it may be luxury–or, more correctly, the perception of luxury.
If you enjoy the occasional dream in which elements of the world around you seem familiar, but not quite right, you will likely enjoy learning about the American-brand cars once sold in Mexico.