Posts from ‘Cadillac’
Due to the overwhelming response to our first two Great Car Grille posts, we felt compelled to share a second list of reader-recommend selections.
If you’re looking for proof that 1982 was a transitional year for the domestic auto industry, check out the dealer sales-training video for the then-new Chevrolet Cavalier below. It’s worth noting that Chevy’s cutting-edge front-drive subcompact car is being promoted with two-tone paint and white sidewall tires.
Class: Premium Large Car
Miles driven: 288
Fuel used: 8.4 gallons
The premise underlying Cadillac’s decision to market a subcompact car in the U.S. beginning in 1982 was perfectly sound. The luxury division of General Motors was looking for a way to reach younger consumers, and a smaller, more affordable offering made sense. It would enable the brand to bring new buyers into the fold sooner rather than later, and hopefully those customers would move up to a larger, pricier Cadillac when trade-in time came.
The primary difference between the manufacturing of police cars and the building of ambulances is amount of work done by the automaker itself.
Jim Rockford is the only TV detective with a driving move named for him. The late James Garner, who played Jim Rockford, didn’t invent the reverse 180-degree “J-turn,” but he used it so often in The Rockford Files television series that the maneuver is forever associated with the character. To execute a “Rockford,” Jim Rockford would drive about 35 mph in reverse, then let off the gas, turn the steering wheel sharply, and pull on the emergency brake. The car’s front end would swing around 180 degrees, and Rockford would be off—now driving forward.
As far as recessions go, the economic dip of the early Eighties wasn’t much of a downturn. Apparently the Fed overdid it a bit, and tightened the money supply a bit more than banks and lenders liked.
It’s always interesting to note how the passing of time changes our perspective. Ask anyone who remembers the car today, and they’re likely to tell you that the Cadillac Catera was a badly executed car that sold poorly.
By Frank Peiler
In the early Fifties, auto designers didn’t always seem to put much thought into the back ends of the cars they were creating. The rear of the car often felt like an afterthought–just a place for a trunk and a couple of brake lights, and not much in the way of style.
If you’re looking for a common thread to sew this collection of ads together, it may be luxury–or, more correctly, the perception of luxury.