Posts from ‘Chevrolet’
For as globalized as the auto business has become, you might think a brand as omnipresent as Chevrolet would sell pretty much the same lineup in every market it plays in. Turns out that’s not the case.
Maybe you’ve heard of the “runner’s high,” an elusive phenomenon experienced by distance runners and other serious exercise buffs. At some point during a good, long run, an endurance-focused athlete can experience a period of euphoria that, to hear some folks tell it, makes the whole physical-exertion thing more than worth the effort.
The 2003-2006 Chevrolet SSR was a retro-styled convertible pickup truck, though the vehicles with which it shared its basic architecture were none of the above. It would not surprise me if the SSR was the product of a truth-or-dare game gone horribly wrong, and a group a General Motors engineers found themselves at the losing end of a sinister “dare.”
Ford is doing it right now with a subcompact crossover (EcoSport) imported from India. Cadillac did it with a German import badged on these shores as Catera. Honda did it with rebadged midsize SUV (Passport) that was actually built by Isuzu.
It’s getting hard to sell cars. And when I say cars, I mean cars specifically, because automakers are having no trouble at all moving crossovers. Take last year, for example. In an overall market that was down slightly, car sales slipped a significant 11 percent, while crossover sales rose a healthy seven percent.
To everyone who says cars have gotten too expensive, I say phooey. Cars cost about the same now as they have for decades, inflation adjusted.