Posts from ‘Chevrolet’
While many advertisers latched onto the Bicentennial hype surrounding our nation’s 200th birthday, automakers largely did not. Sure, there were several red, white, and blue-themed special-edition trim packages available (mostly as 1975 models), but otherwise the automakers were largely mum on the subject.
Though it’s hard to pinpoint the exact moment that pickup trucks started becoming luxury cars with cargo beds, 1991 is pretty close to that point. Around that time, rear doors started appearing on extended-cab trucks, and leather upholstery began showing up on options lists.
The Urban Dictionary defines a donk as, ” Any late 80’s or early 90’s American car (preferably an Impala) that has large enough wheels installed until it resembles (and rides and handles like) a Conestoga wagon. This is done so it sits up high enough so as to be at the same eye level as the Playas with real juice ridin in their Escalades. Adding in a bad candy paint job and Wal-Mart sub box completes the transformation.”
There’s an all-new Honda Accord coming for 2018. Among the numerous changes to the Accord lineup for ’18 is the elimination of the available V6 engine, and the addition of two available turbocharged engines.
By Frank Peiler
Studebaker introduced its Lark series of compact cars for 1959. Though fresh looking, the Lark wasn’t really as new as it seemed to be. Since Studebaker was strapped for cash, the company’s strategy with the Lark lineup was to update its six-year-old basic body structure with newly styled–and significantly shorter–front and rear sheetmetal.
Americans tend to enjoy their engine cylinder counts in even numbers. Engines of 4-, 6-, and 8 cylinders have powered an overwhelmingly large majority of the vehicles ever sold in the U.S, and for good reason.
One of the easiest shortcuts in marketing is to name a product for a well-regarded geographic location. In doing so, a company can evoke the charm/ruggedness/sophistication/opulence of said place, thus saving considerable advertising time and effort.