Posts from ‘Chevrolet’
The rollout of General Motors’ broad lineup of “X-Car” compact cars for 1980–which consisted of four separate vehicle lines spread across four brands–was a big event in the American automotive industry. Not surprisingly, GM backed up its ambitious new product initiative with a massive presence in TV and magazine advertising.
By 1986, most parts of the country were enjoying a reprieve from rising gas prices. For the first time in a number of years, petrol was again retailing for less than $1.00 per gallon, with $.99 becoming a popular price point for regular unleaded.
With American car buyers scrambling to dump their sedans in favor of crossovers, it would seem logical to assume that a desire for functionality is a driving force behind the movement.
There are few topics more divisive these days than politics. The national argument is famously two sided, with seemingly fewer and fewer folks located near the center of the discussion.
By 1979, there was light visible at the end of the tunnel for performance-car enthusiasts. Though horsepower was still wanting in most cases, cars were growing leaner, and arguably better built.
Confession: I have a very hard time separating what I think is good looking from what I thought was cool—at least when it comes to cars from the late Seventies and early Eighties.
If you’re looking for a common thread to sew this collection of ads together, it may be luxury–or, more correctly, the perception of luxury.
If you enjoy the occasional dream in which elements of the world around you seem familiar, but not quite right, you will likely enjoy learning about the American-brand cars once sold in Mexico.
By the time the 1976 model year rolled around, the trusty round headlamp had been an auto-industry norm for more than 70 years. Much of what drove this stylistic consistency was the easily replaced one-piece sealed-beam lamp, the use of which became U.S. law in 1940.