Posts from ‘Chrysler’
Last year Ford sold around 20,000 vehicles to law-enforcement agencies. While the number may seem huge, it’s dwarfed by many of Ford’s retail models. The Ford Escape small crossover, for example, accounts for nearly 30,000 sales every month.
With American car buyers scrambling to dump their sedans in favor of crossovers, it would seem logical to assume that a desire for functionality is a driving force behind the movement.
If you’re a car guy, you’ve likely been aware of the LeBaron moniker for a while, but perhaps didn’t have an entirely firm grip on why. Any confusion you might feel regarding the LeBaron name stems from the moniker having been used in three distinct epochs in Chrysler’s history.
If you’re looking for a common thread to sew this collection of ads together, it may be luxury–or, more correctly, the perception of luxury.
If you enjoy the occasional dream in which elements of the world around you seem familiar, but not quite right, you will likely enjoy learning about the American-brand cars once sold in Mexico.
Fact: You can’t sell a station wagon in the United States anymore. Fact: You can dress a station wagon up like an SUV and sell that, as evidenced by the popular Subaru Outback.
By the end of the Seventies, it seemed as if the marketing types at Chrysler had given up worrying about protecting legacy brands. In 1978, for example, the company rolled out a small, Mitsubishi-built 4-cylinder Dodge coupe, which the company rather thoughtlessly dubbed Challenger.
Note: Presented here is a Consumer Guide blog post originally seen in May of 2012. At the time, Fiat Chrysler Automobiles (FCA) was developing a fastback compact sedan for the Chrysler brand based mechanically on the Dodge Dart. Poor Dart sales, and a general shift in consumer interest to crossover vehicles prompted FCA to kill the compact Chrysler project midstream. The Chrysler 200, which also shared Dart elements, was also killed around this time. The text of the Future Car report below is presented unaltered and as it was published back in 2012.