Posts from ‘Dodge’
There is an air of parsimony to the automotive print ads of 1982. Take in all of the examples and take note of the following:
by Don Sikora II
Note: The following story was excerpted from the June 2017 issue of Collectible Automobile magazine.
When the production version of the original Dodge Viper RT/10 was introduced for the 1992 model year, it really was like nothing else. Sure, Carroll Shelby’s legendary Sixties-era Ford-powered Cobras provided inspiration, but Viper’s in-your-face, all-American design and 400-hp V-10 engine captured the public’s imagination.
You just can’t bear the thought.
Whether you’re right out of college, replacing a car that’s given up the ghost, or adding a needed vehicle to your existing fleet, “Go with the flow” has never been your automotive mantra.
Of course, many cars are popular because they’re really good cars. “Really good,” that is, for everyone else.
Due to the overwhelming response to our first two Great Car Grille posts, we felt compelled to share a second list of reader-recommend selections.
If you’re looking for proof that 1982 was a transitional year for the domestic auto industry, check out the dealer sales-training video for the then-new Chevrolet Cavalier below. It’s worth noting that Chevy’s cutting-edge front-drive subcompact car is being promoted with two-tone paint and white sidewall tires.
Consensus is overrated. No one walks into a nice restaurant planning to poll the establishment’s other patrons in order to determine what to eat. Likewise, no one can tell you what you think is beautiful.
Wikipedia describes a soccer mom as “a married middle-class woman who lives in the suburbs and has school-age children. She is sometimes portrayed in the media as busy or overburdened and driving a minivan or SUV. She is also portrayed as putting the interests of her family, and most importantly her children, ahead of her own.” Per Wikipedia, the term started showing up in the national media in 1982.
The primary difference between the manufacturing of police cars and the building of ambulances is amount of work done by the automaker itself.
Last year Ford sold around 20,000 vehicles to law-enforcement agencies. While the number may seem huge, it’s dwarfed by many of Ford’s retail models. The Ford Escape small crossover, for example, accounts for nearly 30,000 sales every month.