Posts from ‘Dodge’
Consensus is overrated. No one walks into a nice restaurant planning to poll the establishment’s other patrons in order to determine what to eat. Likewise, no one can tell you what you think is beautiful.
Wikipedia describes a soccer mom as “a married middle-class woman who lives in the suburbs and has school-age children. She is sometimes portrayed in the media as busy or overburdened and driving a minivan or SUV. She is also portrayed as putting the interests of her family, and most importantly her children, ahead of her own.” Per Wikipedia, the term started showing up in the national media in 1982.
The primary difference between the manufacturing of police cars and the building of ambulances is amount of work done by the automaker itself.
Last year Ford sold around 20,000 vehicles to law-enforcement agencies. While the number may seem huge, it’s dwarfed by many of Ford’s retail models. The Ford Escape small crossover, for example, accounts for nearly 30,000 sales every month.
For decades, the humble sedan dominated the world of law enforcement. When someone said, “police car,” odds are you pictured a full-size black-and-white sedan.
The rollout of General Motors’ broad lineup of “X-Car” compact cars for 1980–which consisted of four separate vehicle lines spread across four brands–was a big event in the American automotive industry. Not surprisingly, GM backed up its ambitious new product initiative with a massive presence in TV and magazine advertising.
By 1986, most parts of the country were enjoying a reprieve from rising gas prices. For the first time in a number of years, petrol was again retailing for less than $1.00 per gallon, with $.99 becoming a popular price point for regular unleaded.
With American car buyers scrambling to dump their sedans in favor of crossovers, it would seem logical to assume that a desire for functionality is a driving force behind the movement.
There are few topics more divisive these days than politics. The national argument is famously two sided, with seemingly fewer and fewer folks located near the center of the discussion.
It’s all about the launch.
That was the lesson we learned when Dodge invited a group of journalists up to US 131 Motorsports Park in Martin, Michigan, to pilot its new Challenger SRT Demon down a gen-u-ine drag strip – complete with burn-out box, gooey starting-line surface, staging lights, and a full quarter-mile run. The real deal. Personally, it was the first time I’d ever driven a car on a drag strip … at least, one that didn’t have center stripes and a grossly ignored speed-limit sign (don’t tell the feds). We also learned that getting the launch right is not nearly as easy as one might think.