Posts from ‘Dodge’
For decades, the humble sedan dominated the world of law enforcement. When someone said, “police car,” odds are you pictured a full-size black-and-white sedan.
The rollout of General Motors’ broad lineup of “X-Car” compact cars for 1980–which consisted of four separate vehicle lines spread across four brands–was a big event in the American automotive industry. Not surprisingly, GM backed up its ambitious new product initiative with a massive presence in TV and magazine advertising.
By 1986, most parts of the country were enjoying a reprieve from rising gas prices. For the first time in a number of years, petrol was again retailing for less than $1.00 per gallon, with $.99 becoming a popular price point for regular unleaded.
With American car buyers scrambling to dump their sedans in favor of crossovers, it would seem logical to assume that a desire for functionality is a driving force behind the movement.
There are few topics more divisive these days than politics. The national argument is famously two sided, with seemingly fewer and fewer folks located near the center of the discussion.
It’s all about the launch.
That was the lesson we learned when Dodge invited a group of journalists up to US 131 Motorsports Park in Martin, Michigan, to pilot its new Challenger SRT Demon down a gen-u-ine drag strip – complete with burn-out box, gooey starting-line surface, staging lights, and a full quarter-mile run. The real deal. Personally, it was the first time I’d ever driven a car on a drag strip … at least, one that didn’t have center stripes and a grossly ignored speed-limit sign (don’t tell the feds). We also learned that getting the launch right is not nearly as easy as one might think.
By 1979, there was light visible at the end of the tunnel for performance-car enthusiasts. Though horsepower was still wanting in most cases, cars were growing leaner, and arguably better built.
Confession: I have a very hard time separating what I think is good looking from what I thought was cool—at least when it comes to cars from the late Seventies and early Eighties.