Posts from ‘Ford’
With American car buyers scrambling to dump their sedans in favor of crossovers, it would seem logical to assume that a desire for functionality is a driving force behind the movement.
There are few topics more divisive these days than politics. The national argument is famously two sided, with seemingly fewer and fewer folks located near the center of the discussion.
It will come as no surprise to you that cars have gotten heavier as of late. There’s good reason for that. Things like side-impact protection, rollover protection, crush zones, and designed-in protections against partial-offset collisions (and other specific impacts studied by the Insurance Institute for Highway Safety) all add considerable bulk to a given vehicle.
By 1979, there was light visible at the end of the tunnel for performance-car enthusiasts. Though horsepower was still wanting in most cases, cars were growing leaner, and arguably better built.
If you’re looking for a common thread to sew this collection of ads together, it may be luxury–or, more correctly, the perception of luxury.
If you enjoy the occasional dream in which elements of the world around you seem familiar, but not quite right, you will likely enjoy learning about the American-brand cars once sold in Mexico.
I came of age as a car guy under the tutelage of Car and Driver magazine during the Eighties. As such, I was very much an automotive minimalist. Groomed by auto editors with a love of spartan German performance cars, there was little room in my heart for the likes of whitewall tires, fake aero tack-on bits, or trucks of any stripe.
While many advertisers latched onto the Bicentennial hype surrounding our nation’s 200th birthday, automakers largely did not. Sure, there were several red, white, and blue-themed special-edition trim packages available (mostly as 1975 models), but otherwise the automakers were largely mum on the subject.