Posts from ‘Mercury’

Mar
15
1977 Mercury Cougar

1977 Mercury Cougar

By the mid-Seventies, Mercury wasn’t selling much beyond gussied up Fords. Wedged between Ford and Lincoln in FoMoCo’s family album, Mercurys were charged with drawing a customer type that was somewhat more affluent than Ford intenders, yet nowhere conservative enough to commit to a Lincoln.

Mar
14
1965 Marlin Ad

1965 Rambler Marlin Ad

Horse lovers probably remember 1965 very fondly. Not only was ’65 the first official model year of the insanely popular Ford Mustang, but there were horses all over TV as well.

Mar
10
1964 Rambler Ad

1964 Rambler Ad

The big car news for 1964 was the Ford Mustang. Ford launched the ‘Stang with a massive wave of promotion which, for a period of time, dominated television and print advertising. The strange part was that Ford’s pony car was actually an early 1965 model, launched early for maximum effect.

Mar
06
1984 Oldsmobike Ninety-Eight

Returning 14.7 mpg, the Oldsmobile Ninety-Eight was one of the worst gas guzzlers tested by Consumer Guide in 1984.

We recently shared a collection of the worst gas guzzlers of 1973 and 1981, and fuel-economy gap between those two model years was massive.

Feb
23
1963 Lincoln Ad

1963 Lincoln Continental

Among the least notable events of 1963 was the first airing of Petticoat Junction on CBS. The second of the network’s “rural” shows, Petticoat Junction would join The Beverly Hillbillies, which was introduced for 1962, and be run alongside Green Acres, which would debut in 1964.

Feb
22
1981 Rover 3500

1981 Rover 3500

Cancelled after just 22 episodes, Mr. Merlin was a sitcom starring Barnard Hughes as the legendary wizard Merlin working as a mechanic in modern-day San Francisco. The show’s saving grace was the casting of the lovely Elaine Joyce as one of Merlin’s fellow sorcerers.

Feb
02
Ford Mustang Grandé

1973 Ford Mustang Grandé

This quote from Consumer Guide’s ’73 Auto Test magazine says almost everything you need to know about the performance potential of the vehicles discussed below:

Jan
04
Detail of 1962 Plymouth Ad

Detail of 1962 Plymouth Ad

In 1962, color television broadcasts were still a relatively new and novel feature. So new, in fact, that Disney dubbed its prime-time Sunday-evening program “World of Color.”

Jan
03
1970 Buick LeSabre

1970 Buick LeSabre

Whether you’re examining mainstream brands or luxury makes, the traditional full-size car category is one of the smallest classes in autodom for 2017. Before the rise of SUVs and crossovers, however, large cars were the preferred family haulers. Looking back at Consumer Guide’s historical review coverage reveals a level of diversity in the class that’s surprising by today’s standards. In fact, for 1970, Consumer Guide divided the large-car segment into four groups: Standards, Medium Standards, Luxury Standards, and Prestige.

Dec
05
1983 Mercury Colony Park

1983 Mercury Colony Park

Today, most wagons are luxury-brand wagons. By our count, there’s just one non-luxury, non-crossover wagon available for sale in the U.S., and that’s the Volkswagen Jetta.

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