Posts from ‘Mercury’
By 1986, car shoppers were looking for a little more than basic transportation. And while cheap/affordable cars were still the best-selling models, they were generally equipped with such conveniences as automatic transmission and such niceties as FM radio and air conditioning.
When Chrysler introduced the first Cordoba back n 1975, the carmaker almost seemed to apologize for rolling out a “small” Chrysler. Indeed, the ‘Doba was small by Seventies-era Chrysler standards, but would seem positively burly only a decade and a half later.
By 1971 you could feel the storm coming. What would later be known as the The Malaise–the painful period of dull, under-performing automobiles–would kick in just months after the ads shared here first ran. Look through these ads for clues that the new-car world was about to become a duller place. The Dodge Demon, for example, promises more style than power, with focus on stripes and appliqués instead of horsepower.
Ford is doing it wrong. The current Ford Mustang GT is the highest-performance regular-production version of the brand’s beloved pony car (outside of the track-ready Shelbys), but that’s not really what a GT is. Historically speaking, at least.
Robert De Niro was cruising the Boroughs of New York City long before he played a mentally ill cabbie in the 1976 Martin Scorsese classic Taxi Driver–six years before, to be exact. Taxi Driver hit theaters in 1976. De Niro, however, shows off an AMC Ambassador in this forgotten ad from way back in 1970.
Folks are fond of recalling epidemics. We all know about the Black Death plague of medieval times, but do you recall hearing about the Great Plague of Vienna (look it up) or the Russian Plague of 1770?
Though they are sometimes derided as “Yank Tanks,” traditional full-size American sedans are as much a part of U.S. car culture as the V8 engine and Interstate travel.
For the ABC television network, 1966 was a big year. The network elected to introduce 16 new programs that season–more than half of its prime-time lineup up. You can watch the intros from all of ABC’s new-for-’66 programs below.
By the mid-Seventies, Mercury wasn’t selling much beyond gussied up Fords. Wedged between Ford and Lincoln in FoMoCo’s family album, Mercurys were charged with drawing a customer type that was somewhat more affluent than Ford intenders, yet nowhere conservative enough to commit to a Lincoln.