Posts from ‘Mercury’

Aug
30
1964 Pontiac/Acadia

1964 Acadian Beaumont

It’s very easy to forget the Canadian auto market. At first glance, the folks up north seem to buy the same cars we Americans do, at about the same rate and for about the same prices. As it turns out, that’s not entirely correct.

Aug
17
1976 Pontiac Grand Prix

1976 Pontiac Grand Prix

While many advertisers latched onto the Bicentennial hype surrounding our nation’s 200th birthday, automakers largely did not. Sure, there were several red, white, and blue-themed special-edition trim packages available (mostly as 1975 models), but otherwise the automakers were largely mum on the subject.

Aug
09
1971 Plymouth Satellite

1971 Plymouth Satellite

There’s an all-new Honda Accord coming for 2018. Among the numerous changes to the Accord lineup for ’18 is the elimination of the available V6 engine, and the addition of two available turbocharged engines.

Jul
20
1974 Toyota Celica GT

1974 Toyota Celica GT

Battered by inflation, an energy crisis, and new low-lead gasoline, the American car shoppers of 1974 really weren’t in the mood for happy advertising that promised ethereal virtues such as spirit, pride of ownership, or neighborhood one-upmanship.

Jul
07
1952 Kaiser Manhattan

1952 Kaiser Manhattan

One of the easiest shortcuts in marketing is to name a product for a well-regarded geographic location. In doing so, a company can evoke the charm/ruggedness/sophistication/opulence of said place, thus saving considerable advertising time and effort.

Jul
05
1970 Chrysler Imperial Review

1970 Chrysler LeBaron Imperial

For 2017, Consumer Guide awarded 43 Best Buys across 20 different vehicle categories. You can check out all of our 2017 Best Buys here.

Jun
23
1973 Plymouth Road Runner

1973 Plymouth Road Runner

If you were even partially hip on current events in 1973, you likely recall the OPEC Oil Crisis.

Jun
19
1971 Plymouth Barracuda

1971 Plymouth Barracuda

Statisticians refer to groups of similar-value data points as clusters. In fact, there is a field of study known as cluster analysis, which looks to identify common threads linking cluster elements to each other.

May
22
1986 Chevette

1986 Chevrolet Chevette

By 1986, car shoppers were looking for a little more than basic transportation. And while cheap/affordable cars were still the best-selling models, they were generally equipped with such conveniences as automatic transmission and such niceties as FM radio and air conditioning.

May
15
1992 Chrysler LeBaron Coupe

1992 Chrysler LeBaron Coupe

When Chrysler introduced the first Cordoba back n 1975, the carmaker almost seemed to apologize for rolling out a “small” Chrysler. Indeed, the ‘Doba was small by Seventies-era Chrysler standards, but would seem positively burly only a decade and a half later.

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