Posts from ‘Mercury’
Ford Motor Company’s Mercury division was taken from us in 2011. The brand’s demise came during a flurry of marque terminations, and was bracketed by the shutdown of Pontiac (2010) and the final model year of Saab (2012).
Though hard to pinpoint exactly, Mercury’s market position probably hewed most closely to GM’s Oldsmobile division, though both brands drifted at different times between being slightly sporty to being more luxury focused.
In the annals of automotive retailing, there are few–if any–model names that have been applied to more body types or market segments than Mercury’s Cougar badge. Over the moniker’s multi-decade run, it was used on coupes, sedans, station wagons, convertibles, pony cars, muscle cars, luxury cars, and, at the end of its run, a front-wheel-drive sporty hatchback.
by Frank Peiler
In the early days of the automobile, dashboards were just that: wooden planks onto which gauges and switches were mounted.
By the early Thirties, wood dashboards were replaced by steel, and designers began to take an interest in the collection of dials and knobs located there.
Merkur, if you recall the brand, was in many ways a marketing complement to General Motors’s Geo experiment.
There’s something to be said for people who go to Golden Corral specifically for the steak. Steak, it seems, means different things to many people. There’s the Ruth’s Chris steak, and there’s the buffet-style steak–as seen at restaurants such as Golden Corral. If you’re an average American, it’s likely you can’t afford to visit Ruth’s Chris on a weekly basis, no matter how good the dry-aged center-cut ribeye is.
Every summer, the Goodguys Rod & Custom Association stages about 20 annual street rod and custom car events at fairgrounds and other large venues across the country. These are sprawling, weekend-long gatherings that include attractions such as swap meets, manufacturer midways, live music, autocross competitions, and plenty of on-premises cruising. They draw huge numbers of participant vehicles and spectators—the larger events regularly surpass 4000 registered show cars.
As we enter the age of autonomous vehicles filled with cloud-sourced entertainment and powered by solid-state batteries, it’s good to know that there are still a few relatively low-tech car features of genuine utility.
Ford is doing it right now with a subcompact crossover (EcoSport) imported from India. Cadillac did it with a German import badged on these shores as Catera. Honda did it with rebadged midsize SUV (Passport) that was actually built by Isuzu.
I graduated from high school in 1983. The third year of President Ronald Reagan’s first term was pretty good to me—I spent the summer working full time at a service station, I starting taking classes at a local junior college, and I spent a considerable amount of time looking at, reading about, and talking about cars.
by Don Sikora
Note: The following story was excerpted from the August 2017 issue of Collectible Automobile magazine.
Mercury, and the Grand Marquis, left the automotive scene in January 2011. That final Grand Marquis was a direct evolution of the 1979 Marquis built on the “Panther” platform that was Ford Motor Company’s response to General Motors’s downsized 1977 large cars. Consider for a moment that Panther’s run of 33 model years remarkably covered nearly half the history of Mercury itself. Over time exterior styling evolved but this body-on-frame Merc’s basic specifications remained amazingly consistent.