Posts from ‘Mercury’

May
29
What is Ford SecuriCode?

The Ford SecuriCode system allows vehicle owners to access their cars and trucks utilizing a keypad and five-digit code. The older system keypad seen here is located above the door handle. Most of the current SecuriCode keypads are found on the driver’s side B-pillar.

As we enter the age of autonomous vehicles filled with cloud-sourced entertainment and powered by solid-state batteries, it’s good to know that there are still a few relatively low-tech car features of genuine utility.

Mar
23
1976 Ford Elite

1976 Ford Elite

Ford is doing it right now with a subcompact crossover (EcoSport) imported from India. Cadillac did it with a German import badged on these shores as Catera. Honda did it with rebadged midsize SUV (Passport) that was actually built by Isuzu.

Mar
16
1983 Ford Thunderbird

1983 Ford Thunderbird

I graduated from high school in 1983. The third year of President Ronald Reagan’s first term was pretty good to me—I spent the summer working full time at a service station, I starting taking classes at a local junior college, and I spent a considerable amount of time looking at, reading about, and talking about cars.

Dec
29
2001 Mercury Grand Marquis LSE

2001 Mercury Grand Marquis LSE

Cheap Wheels

by Don Sikora

Note: The following story was excerpted from the August 2017 issue of Collectible Automobile magazine.

Mercury, and the Grand Marquis, left the automotive scene in January 2011. That final Grand Marquis was a direct evolution of the 1979 Marquis built on the “Panther” platform that was Ford Motor Company’s response to General Motors’s downsized 1977 large cars. Consider for a moment that Panther’s run of 33 model years remarkably covered nearly half the history of Mercury itself. Over time exterior styling evolved but this body-on-frame Merc’s basic specifications remained amazingly consistent.

Dec
04
1982 Imperial

1982 Imperial

If you’re looking for proof that 1982 was a transitional year for the domestic auto industry, check out the dealer sales-training video for the then-new Chevrolet Cavalier below. It’s worth noting that Chevy’s cutting-edge front-drive subcompact car is being promoted with two-tone paint and white sidewall tires.

Nov
03
1981 Ford LTD, Classic Ads From 1981

1981 Ford LTD

As far as recessions go, the economic dip of the early Eighties wasn’t much of a downturn. Apparently the Fed overdid it a bit, and tightened the money supply a bit more than banks and lenders liked.

Oct
24
1980 Chevrolet Monte Carlo, Classic Ads From 1980

1980 Chevrolet Monte Carlo

The rollout of General Motors’ broad lineup of “X-Car” compact cars for 1980–which consisted of four separate vehicle lines spread across four brands–was a big event in the American automotive industry. Not surprisingly, GM backed up its ambitious new product initiative with a massive presence in TV and magazine advertising.

Oct
20
Coolest Taillights, Favorite Taillights

Collectible Automobile publisher Frank Peiler picks his five favorite taillights of the early Fifties. Check out his list:

By Frank Peiler

In the early Fifties, auto designers didn’t always seem to put much thought into the back ends of the cars they were creating. The rear of the car often felt like an afterthought–just a place for a trunk and a couple of brake lights, and not much in the way of style.

Oct
18
1986 Cutlass Supreme, Worst Gas Guzzlers

The Oldsmobile Cutlass Supreme is 7th on our list of 1986 gas guzzlers.

By 1986, most parts of the country were enjoying a reprieve from rising gas prices. For the first time in a number of years, petrol was again retailing for less than $1.00 per gallon, with $.99 becoming a popular price point for regular unleaded.

Sep
28
1979 Oldsmobile Starfire

1979 Oldsmobile Starfire

By 1979, there was light visible at the end of the tunnel for performance-car enthusiasts. Though horsepower was still wanting in most cases, cars were growing leaner, and arguably better built.

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