Posts from ‘Mitsubishi’
If I may be allowed to overgeneralize, allow me to suggest that American car buyers appreciate utility, but would rather a given vehicle not look too utilitarian.
By the end of the Seventies, it seemed as if the marketing types at Chrysler had given up worrying about protecting legacy brands. In 1978, for example, the company rolled out a small, Mitsubishi-built 4-cylinder Dodge coupe, which the company rather thoughtlessly dubbed Challenger.
The traditional sedan is dead. Ask any product planner at any manufacturer, and he or she will tell you just that. Toyota’s RAV4 compact crossover has been outselling the brand’s Camry sedan for a while now… and the Camry had previously been America’s most-popular vehicle (that wasn’t a full-size pickup) for many years running.
Mitsubishi debuted a new trim level for its top-selling vehicle at the 2017 Chicago Auto Show. The 2017 Mitsubishi Outlander Sport Limited Edition slots above the base ES model in the Outlander Sport lineup, and wears a handful of unique appearance features.
2017 Mitsubishi Mirage SE
Class: Subcompact Car
Miles Driven: 387
Fuel Used: 12.6 gallons
The numbers are in, and 2016 was another banner year for light-vehicle sales in the U.S. All told, American consumers purchased more than 17.5 million new cars and trucks.
Perhaps because it’s the first major auto show of the season (and perhaps because it’s set, of course, in California – the tail that wags the fashion dog), the Los Angeles Auto Show often establishes trends later followed at the other major shows.
Class: Compact Cars
Miles Driven: 571
Fuel Used: 21.6 gallons
Chicago radio legends Steve and Johnnie take the 2016 Mitsubishi Lancer SEL for a video test drive. What did they think of their test vehicle? Watch and find out.