Posts from ‘Mitsubishi’
At the 2018 Los Angeles Auto Show, Mitsubishi unveiled a concept vehicle the company says, gives “a peek into the strategic vision of the brand.”
That “peek” was of the e-Evolution, an all-electric, high-performance crossover, what Mitsubishi indicates will be “the type of vehicles we will bring to our customers in the very near future.”
Class: Compact Crossover/SUV
Miles driven: 822
Fuel used: 24.5 gallons
Whether by deft planning or stroke of luck, Mitsubishi has found itself in an enviable marketing position.
With the introduction of the new Eclipse Cross compact crossover slated for next spring – and the dropping of the electric i-MiEV and long-running Lancer sedan – Mitsubishi will be fielding a lineup of three crossovers and one car line (the slow-selling Mirage) for 2018. That puts the bulk of its wares in the hot-selling “small crossover” segment.
By 1979, there was light visible at the end of the tunnel for performance-car enthusiasts. Though horsepower was still wanting in most cases, cars were growing leaner, and arguably better built.
If I may be allowed to overgeneralize, allow me to suggest that American car buyers appreciate utility, but would rather a given vehicle not look too utilitarian.
By the end of the Seventies, it seemed as if the marketing types at Chrysler had given up worrying about protecting legacy brands. In 1978, for example, the company rolled out a small, Mitsubishi-built 4-cylinder Dodge coupe, which the company rather thoughtlessly dubbed Challenger.
The traditional sedan is dead. Ask any product planner at any manufacturer, and he or she will tell you just that. Toyota’s RAV4 compact crossover has been outselling the brand’s Camry sedan for a while now… and the Camry had previously been America’s most-popular vehicle (that wasn’t a full-size pickup) for many years running.