Posts from ‘Mitsubishi’

2018 Mitsubishi Eclipse Cross

2018 Mitsubishi Eclipse Cross

Consumer Guide Automotive

Whether by deft planning or stroke of luck, Mitsubishi has found itself in an enviable marketing position.

With the introduction of the new Eclipse Cross compact crossover slated for next spring – and the dropping of the electric i-MiEV and long-running Lancer sedan – Mitsubishi will be fielding a lineup of three crossovers and one car line (the slow-selling Mirage) for 2018. That puts the bulk of its wares in the hot-selling “small crossover” segment.

1979 Oldsmobile Starfire

1979 Oldsmobile Starfire

By 1979, there was light visible at the end of the tunnel for performance-car enthusiasts. Though horsepower was still wanting in most cases, cars were growing leaner, and arguably better built.

1994 Eagle Summit

1994 Eagle Summit

If I may be allowed to overgeneralize, allow me to suggest that American car buyers appreciate utility, but would rather a given vehicle not look too utilitarian.

Hemi 2.6 Badge, Mitsubishi 2.6-liter Hemi

Fender badge of a 1981 Dodge Aries

By the end of the Seventies, it seemed as if the marketing types at Chrysler had given up worrying about protecting legacy brands. In 1978, for example, the company rolled out a small, Mitsubishi-built 4-cylinder Dodge coupe, which the company rather thoughtlessly dubbed Challenger.

1987 Ford Bronco II, Compact SUVs of 1987

1987 Ford Bronco II

The traditional sedan is dead. Ask any product planner at any manufacturer, and he or she will tell you just that. Toyota’s RAV4 compact crossover has been outselling the brand’s Camry sedan for a while now… and the Camry had previously been America’s most-popular vehicle (that wasn’t a full-size pickup) for many years running.


Consumer Guide Fuel Economy Champions

At Consumer Guide®, we take pride in not simply reporting the fuel-economy number provided by a given test vehicle’s trip computer–and we don’t blindly accept the EPA’s numbers. Instead, we buy our own gas and do the math.

Outlander Sport Limited Edition

2017 Mitsubishi Outlander Sport Limited Edition

2017 Chicago Auto ShowMitsubishi debuted a new trim level for its top-selling vehicle at the 2017 Chicago Auto Show. The 2017 Mitsubishi Outlander Sport Limited Edition slots above the base ES model in the Outlander Sport lineup, and wears a handful of unique appearance features.

2017 Mitsubishi Mirage

2017 Mitsubishi Mirage SE in Wine Red

2017 Mitsubishi Mirage SE     Consumer Guide Test Drive

Class: Subcompact Car

Miles Driven: 387

Fuel Used: 12.6 gallons

2017 Fiat 500L, Worst-Selling Cars

Fiat 500L

The numbers are in, and 2016 was another banner year for light-vehicle sales in the U.S. All told, American consumers purchased more than 17.5 million new cars and trucks.

2018 Toyota C-HR

2018 Toyota C-HR: Proving that small crossovers are a big draw.

2016 LA Auto Show LogoPerhaps because it’s the first major auto show of the season (and perhaps because it’s set, of course, in California – the tail that wags the fashion dog), the Los Angeles Auto Show often establishes trends later followed at the other major shows.

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