Posts from ‘Oldsmobile’

Feb
14
1978 Oldsmobile Aeroback, General Motors Aerobacks

1978 Oldsmobile Cutlass Salon Brougham

It’s a popularly held position that General Motors doesn’t take enough styling chances—or at least it historically hasn’t. I would argue that there are plenty of Eighties and Nineties examples of rather sterile looking GM vehicles that support this point, but a slate of inoffensive Cieras, Malibus, and Skyhawks hardly tells the whole story. General Motors has, in fact, taken many styling chances over the years–though the results weren’t always positive.

Dec
11
1986 Oldsmobile Toronado

1986 Oldsmobile Toronado

General Motors can lay claim to two of the most noteworthy examples of automotive downsizing. On the success side is the Impala/Caprice redesign for 1977. Leaner and more fuel efficient, the downsized big Chevys found the proverbial market sweet spot, and sold like crazy to full-size-car shoppers looking for something trimmer than they had been driving (but not too trim).

Dec
04
1982 Imperial

1982 Imperial

If you’re looking for proof that 1982 was a transitional year for the domestic auto industry, check out the dealer sales-training video for the then-new Chevrolet Cavalier below. It’s worth noting that Chevy’s cutting-edge front-drive subcompact car is being promoted with two-tone paint and white sidewall tires.

Nov
27
1992 Pontiac Trans Sport

1990 Pontiac Trans Sport

Wikipedia describes a soccer mom as “a married middle-class woman who lives in the suburbs and has school-age children. She is sometimes portrayed in the media as busy or overburdened and driving a minivan or SUV. She is also portrayed as putting the interests of her family, and most importantly her children, ahead of her own.” Per Wikipedia, the term started showing up in the national media in 1982.

Nov
03
1981 Ford LTD, Classic Ads From 1981

1981 Ford LTD

As far as recessions go, the economic dip of the early Eighties wasn’t much of a downturn. Apparently the Fed overdid it a bit, and tightened the money supply a bit more than banks and lenders liked.

Oct
24
1980 Chevrolet Monte Carlo, Classic Ads From 1980

1980 Chevrolet Monte Carlo

The rollout of General Motors’ broad lineup of “X-Car” compact cars for 1980–which consisted of four separate vehicle lines spread across four brands–was a big event in the American automotive industry. Not surprisingly, GM backed up its ambitious new product initiative with a massive presence in TV and magazine advertising.

Oct
18
1986 Cutlass Supreme, Worst Gas Guzzlers

The Oldsmobile Cutlass Supreme is 7th on our list of 1986 gas guzzlers.

By 1986, most parts of the country were enjoying a reprieve from rising gas prices. For the first time in a number of years, petrol was again retailing for less than $1.00 per gallon, with $.99 becoming a popular price point for regular unleaded.

Oct
03
Cutlass Ciera International Series Coupe

Cutlass Ciera International Series Coupe

Cheap Wheels

by Don Sikora II

Note: The following story was excerpted from the April 2017 issue of Collectible Automobile magazine.

Introduced for 1982, the Cutlass Ciera was Oldsmobile’s version of General Motors’s new A-body quartet of family cars with the Chevrolet Celebrity, Buick Century, and Pontiac 6000. All were built on a front-drive chassis largely cribbed from the 1980-vintage X-car compacts. The pricier A-bodies shared those compacts’ 104.9-inch wheelbase, but somehow avoided the X-car’s trouble-prone reputation. 

Sep
28
1979 Oldsmobile Starfire

1979 Oldsmobile Starfire

By 1979, there was light visible at the end of the tunnel for performance-car enthusiasts. Though horsepower was still wanting in most cases, cars were growing leaner, and arguably better built.

Sep
21
1995 Oldsmobile Aurora

1995 Oldsmobile Aurora

Whether or not the Cutlass Supreme was “Your Father’s Oldsmobile,” new-car shoppers were passing on Olds products with increasing regularity by the early Nineties. Oldsmobile sales had fallen from over 1 million units in 1985 to just over 400,000 for 1993.

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