Posts from ‘Oldsmobile’
As far as recessions go, the economic dip of the early Eighties wasn’t much of a downturn. Apparently the Fed overdid it a bit, and tightened the money supply a bit more than banks and lenders liked.
The rollout of General Motors’ broad lineup of “X-Car” compact cars for 1980–which consisted of four separate vehicle lines spread across four brands–was a big event in the American automotive industry. Not surprisingly, GM backed up its ambitious new product initiative with a massive presence in TV and magazine advertising.
By 1986, most parts of the country were enjoying a reprieve from rising gas prices. For the first time in a number of years, petrol was again retailing for less than $1.00 per gallon, with $.99 becoming a popular price point for regular unleaded.
by Don Sikora II
Note: The following story was excerpted from the April 2017 issue of Collectible Automobile magazine.
Introduced for 1982, the Cutlass Ciera was Oldsmobile’s version of General Motors’s new A-body quartet of family cars with the Chevrolet Celebrity, Buick Century, and Pontiac 6000. All were built on a front-drive chassis largely cribbed from the 1980-vintage X-car compacts. The pricier A-bodies shared those compacts’ 104.9-inch wheelbase, but somehow avoided the X-car’s trouble-prone reputation.
By 1979, there was light visible at the end of the tunnel for performance-car enthusiasts. Though horsepower was still wanting in most cases, cars were growing leaner, and arguably better built.
If you’re looking for a common thread to sew this collection of ads together, it may be luxury–or, more correctly, the perception of luxury.
If you enjoy the occasional dream in which elements of the world around you seem familiar, but not quite right, you will likely enjoy learning about the American-brand cars once sold in Mexico.
By the time the 1976 model year rolled around, the trusty round headlamp had been an auto-industry norm for more than 70 years. Much of what drove this stylistic consistency was the easily replaced one-piece sealed-beam lamp, the use of which became U.S. law in 1940.
I came of age as a car guy under the tutelage of Car and Driver magazine during the Eighties. As such, I was very much an automotive minimalist. Groomed by auto editors with a love of spartan German performance cars, there was little room in my heart for the likes of whitewall tires, fake aero tack-on bits, or trucks of any stripe.