Posts from ‘Plymouth’
If you’re looking for a common thread to sew this collection of ads together, it may be luxury–or, more correctly, the perception of luxury.
If I may be allowed to overgeneralize, allow me to suggest that American car buyers appreciate utility, but would rather a given vehicle not look too utilitarian.
By the time the 1976 model year rolled around, the trusty round headlamp had been an auto-industry norm for more than 70 years. Much of what drove this stylistic consistency was the easily replaced one-piece sealed-beam lamp, the use of which became U.S. law in 1940.
By the end of the Seventies, it seemed as if the marketing types at Chrysler had given up worrying about protecting legacy brands. In 1978, for example, the company rolled out a small, Mitsubishi-built 4-cylinder Dodge coupe, which the company rather thoughtlessly dubbed Challenger.
I came of age as a car guy under the tutelage of Car and Driver magazine during the Eighties. As such, I was very much an automotive minimalist. Groomed by auto editors with a love of spartan German performance cars, there was little room in my heart for the likes of whitewall tires, fake aero tack-on bits, or trucks of any stripe.
While many advertisers latched onto the Bicentennial hype surrounding our nation’s 200th birthday, automakers largely did not. Sure, there were several red, white, and blue-themed special-edition trim packages available (mostly as 1975 models), but otherwise the automakers were largely mum on the subject.
There’s an all-new Honda Accord coming for 2018. Among the numerous changes to the Accord lineup for ’18 is the elimination of the available V6 engine, and the addition of two available turbocharged engines.
By Frank Peiler
Studebaker introduced its Lark series of compact cars for 1959. Though fresh looking, the Lark wasn’t really as new as it seemed to be. Since Studebaker was strapped for cash, the company’s strategy with the Lark lineup was to update its six-year-old basic body structure with newly styled–and significantly shorter–front and rear sheetmetal.