Posts from ‘Pontiac’
One of the easiest shortcuts in marketing is to name a product for a well-regarded geographic location. In doing so, a company can evoke the charm/ruggedness/sophistication/opulence of said place, thus saving considerable advertising time and effort.
A few readers who checked out our Fastest Cars of 1971 post expressed some dismay—and incredulity—that all of ranked vehicles posted 0-60-mph times within just one second of each other. In fact, those cars all posted times within half a second of each other.
If you were even partially hip on current events in 1973, you likely recall the OPEC Oil Crisis.
It was a bold move by General Motors. In one fell swoop, GM discontinued four vehicles that had grown mostly irrelevant, and replaced them with modern, cutting-edge machines perfectly tailored to meet the expectations of a changing marketplace.
by Don Sikora II
Note: The following story was excerpted from the February 2017 issue of Collectible Automobile magazine.
Sometimes there’s a fine line between an intriguing set of cheap wheels and just another used car. This time we think our nominee for this department is solidly on the more compelling side of that line—especially since we’re looking at a special edition of a car that’s pretty interesting to begin with.
By 1986, car shoppers were looking for a little more than basic transportation. And while cheap/affordable cars were still the best-selling models, they were generally equipped with such conveniences as automatic transmission and such niceties as FM radio and air conditioning.
When Chrysler introduced the first Cordoba back n 1975, the carmaker almost seemed to apologize for rolling out a “small” Chrysler. Indeed, the ‘Doba was small by Seventies-era Chrysler standards, but would seem positively burly only a decade and a half later.
Ford is doing it wrong. The current Ford Mustang GT is the highest-performance regular-production version of the brand’s beloved pony car (outside of the track-ready Shelbys), but that’s not really what a GT is. Historically speaking, at least.