Posts from ‘Pontiac’

Aug
13
1985 Pontiac Firefly

Most Americans have never heard of the Firefly, but Canadian consumers might well have considered purchasing one of these subcompact Pontiacs. A 1987 “Base” is shown.

Pontiac of Canada was well known for selling gently tweaked variations of Chevy products for exclusive distribution north of the border. The 1976-1987 Pontiac Acadian for example, was actually a retrimmed Chevrolet Chevette.

Jun
27
Classic Firebird Ads

1980 Pontiac Firebird

Most pony car fans fall squarely into one of two camps: Chevrolet Camaro or Ford Mustang. Yes, there are plenty of Dodge Challenger and Plymouth Barracuda loyalists out there, and a few seriously devoted AMC Javelin guys, but the Camaro and Mustang take the biggest piece of the fan pie.

May
04
1979 Pontiacs

1979 Pontiac Grand Prix

To perform a quick case study on how different the automotive world is today from what it was in 1979, consider the following:

Mar
23
1976 Ford Elite

1976 Ford Elite

Ford is doing it right now with a subcompact crossover (EcoSport) imported from India. Cadillac did it with a German import badged on these shores as Catera. Honda did it with rebadged midsize SUV (Passport) that was actually built by Isuzu.

Jan
25
Pontiac Sunfire Concept

Pontiac Sunfire Concept

The very last Pontiacs were sold as 2010 models, though production of all Pontiac models had ceased by late 2009. The demise of General Motors’ “performance division” was certainly a sad affair, but truth be told, the brand had become largely unrecognizable to many marque enthusiasts. With a largely alphanumeric naming scheme and an intentionally toned-down design theme meant to attract Japanese-car intenders, the Pontiac of the 21st century bore little resemblance to the nameplate once known for Wide Track design and the GTO.

Dec
04
1982 Imperial

1982 Imperial

If you’re looking for proof that 1982 was a transitional year for the domestic auto industry, check out the dealer sales-training video for the then-new Chevrolet Cavalier below. It’s worth noting that Chevy’s cutting-edge front-drive subcompact car is being promoted with two-tone paint and white sidewall tires.

Nov
27
1992 Pontiac Trans Sport

1990 Pontiac Trans Sport

Wikipedia describes a soccer mom as “a married middle-class woman who lives in the suburbs and has school-age children. She is sometimes portrayed in the media as busy or overburdened and driving a minivan or SUV. She is also portrayed as putting the interests of her family, and most importantly her children, ahead of her own.” Per Wikipedia, the term started showing up in the national media in 1982.

Nov
08
Jim Rockford Firebird, Rockford Files

Though they were nowhere near as flashy as the typical “star car,” the no-nonsense Pontiac Firebirds that James Garner drove on The Rockford Files are among the best-loved TV/movie vehicles of all time.

Jim Rockford is the only TV detective with a driving move named for him. The late James Garner, who played Jim Rockford, didn’t invent the reverse 180-degree “J-turn,” but he used it so often in The Rockford Files television series that the maneuver is forever associated with the character. To execute a “Rockford,” Jim Rockford would drive about 35 mph in reverse, then let off the gas, turn the steering wheel sharply, and pull on the emergency brake. The car’s front end would swing around 180 degrees, and Rockford would be off—now driving forward.

Nov
03
1981 Ford LTD, Classic Ads From 1981

1981 Ford LTD

As far as recessions go, the economic dip of the early Eighties wasn’t much of a downturn. Apparently the Fed overdid it a bit, and tightened the money supply a bit more than banks and lenders liked.

Sep
27
1984 Pontiac Fiero

1984 Pontiac Fiero

In order to sell General Motors brass on the idea of building a small, two-seat coupe, Pontiac marketing types made a few interesting concessions.

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