Posts from ‘Pontiac’

Oct
11
Cars in Liquor Ads, Donald Healey

Auto designer Donald Healey as seen in a Lord Calvert Canadian whiskey ad.

If you’re my age (around the half-century mark), you’ve been programmed since high school to fully appreciate the dangers and potentially disastrous consequences of drinking and driving. And, indeed, since I began college in 1983, the legal penalties for operating a motor vehicle while under the influence of alcohol have become significantly harsher.

Sep
28
2005 Pontiac Aztek

2005 Pontiac Aztek

I’m not quite prepared to suggest that Pontiac’s Aztek crossover would have sold well if it had been launched as a 2018 model, but I am willing to propose that it might have been better received in today’s marketplace than it was when it debuted back in 2001.

Sep
20
1974 Pontiac GTO

1974 Pontiac GTO

Just a thought: What if the 1974 Pontiac GTO was never actually named “GTO?” What if, instead of disappointing GTO loyalists, this extensively upgraded compact Pontiac had instead been called the Ventura GT?

Aug
28
What ws the Iron Duke?

Though technically a Pontiac engine, the Iron Duke found a place under the hood of dozens of non-Pontiac models.

The Chevrolet Vega was meant to be a technical and efficiency tour de force. The good-looking, lightweight little car featured a number of cutting-edge features, and was positioned to prove that the Bow-Tie Brand—and on a broader scale General Motors—was in a position to take on the low-cost and fuel-efficient imports that were starting to show up in dealerships at the beginning of the Seventies.

Aug
13
1985 Pontiac Firefly

Most Americans have never heard of the Firefly, but Canadian consumers might well have considered purchasing one of these subcompact Pontiacs. A 1987 “Base” is shown.

Pontiac of Canada was well known for selling gently tweaked variations of Chevy products for exclusive distribution north of the border. The 1976-1987 Pontiac Acadian for example, was actually a retrimmed Chevrolet Chevette.

Jun
27
Classic Firebird Ads

1980 Pontiac Firebird

Most pony car fans fall squarely into one of two camps: Chevrolet Camaro or Ford Mustang. Yes, there are plenty of Dodge Challenger and Plymouth Barracuda loyalists out there, and a few seriously devoted AMC Javelin guys, but the Camaro and Mustang take the biggest piece of the fan pie.

May
04
1979 Pontiacs

1979 Pontiac Grand Prix

To perform a quick case study on how different the automotive world is today from what it was in 1979, consider the following:

Mar
23
1976 Ford Elite

1976 Ford Elite

Ford is doing it right now with a subcompact crossover (EcoSport) imported from India. Cadillac did it with a German import badged on these shores as Catera. Honda did it with rebadged midsize SUV (Passport) that was actually built by Isuzu.

Jan
25
Pontiac Sunfire Concept

Pontiac Sunfire Concept

The very last Pontiacs were sold as 2010 models, though production of all Pontiac models had ceased by late 2009. The demise of General Motors’ “performance division” was certainly a sad affair, but truth be told, the brand had become largely unrecognizable to many marque enthusiasts. With a largely alphanumeric naming scheme and an intentionally toned-down design theme meant to attract Japanese-car intenders, the Pontiac of the 21st century bore little resemblance to the nameplate once known for Wide Track design and the GTO.

Dec
04
1982 Imperial

1982 Imperial

If you’re looking for proof that 1982 was a transitional year for the domestic auto industry, check out the dealer sales-training video for the then-new Chevrolet Cavalier below. It’s worth noting that Chevy’s cutting-edge front-drive subcompact car is being promoted with two-tone paint and white sidewall tires.

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