Posts from ‘Saab’
The premise underlying Cadillac’s decision to market a subcompact car in the U.S. beginning in 1982 was perfectly sound. The luxury division of General Motors was looking for a way to reach younger consumers, and a smaller, more affordable offering made sense. It would enable the brand to bring new buyers into the fold sooner rather than later, and hopefully those customers would move up to a larger, pricier Cadillac when trade-in time came.
With American car buyers scrambling to dump their sedans in favor of crossovers, it would seem logical to assume that a desire for functionality is a driving force behind the movement.
Fact: You can’t sell a station wagon in the United States anymore. Fact: You can dress a station wagon up like an SUV and sell that, as evidenced by the popular Subaru Outback.
Folks are fond of recalling epidemics. We all know about the Black Death plague of medieval times, but do you recall hearing about the Great Plague of Vienna (look it up) or the Russian Plague of 1770?
According to the National Weather Service, 39 U.S. states saw more than ten inches of snow least year. Now, that snow isn’t especially well dispersed across each state. Here in Illinois, snowfall totals up near Chicago are far higher than they are down near St. Louis, but it’s a safe bet most Illinoisans have at least a passing familiarity with the white stuff.
The word “turbo” is enjoying massive marketing popularity these days. Advertisers and branding folks have slapped it on tools, energy drinks, and dietary supplements.
Ask me whom I think the best-looking female celebrity of 1985 was, and I will quickly answer “Annie Lennox.” I had a crush on Annie at the time, and can’t say my adoration has faded much since then.
I have no gift for prognostication. I predicted, for example, that Newt Gingrich and his wife Callista would divorce shortly after the 2012 presidential election—we’re still waiting on that one. I also once predicted that I would own a Porsche 911 by the time I was 35; now, I am shooting for 55.