Posts from ‘Saab’
By now you know the drill. We provide you with five abstract images from auto brochure covers, and you try to figure out what vehicles these snippets are from. This time we’re looking at European cars of the Sixties. Every vehicle here is a regular production model and was widely available for purchase in countries you’ve heard of.
Kurt Vonnegut once wrote, “We are what we pretend to be, so we must be careful about what we pretend to be.”
Through their logos, many automakers have created a dazzling world of wonder. In logo land, you’ll discover roman gods, prancing horses, and mystical beasts—as well as religious themes such as the Holy Trinity and the Christian Crusades. It’s a universe of stars and planets, ships and rockets, diamonds and domination. One emblem, which is simply a crooked letter, symbolizes a trustworthy handshake.
Here in Chicago, at least, we’re finally seeing signs of spring. And every year about this time, I start thinking about convertibles.
Since ragtops aren’t really practical as daily transportation in these parts (especially where I live in the city, where anyone with a pocketknife can cut their way into your car), I always think of a convertible as being a “weekend” ride. Trouble is, it’s really tough to justify the expense of insurance and license plates for a car you only drive occasionally—and even then, only half the year.
Sarcastically, it was called badge engineering. Basically, it’s the process by which an automaker amortizes development costs by retrimming an existing vehicle and selling it under another name—usually through another brand channel, or channels.
Since my daily commute takes me through some of Chicago’s wealthy northern suburbs, it’s not that unusual for me to see some interesting cars. Recent sightings include a Fisker Karma, an Audi A8 W12, and a McLaren MP4-12C. Bentleys are surprisingly common, and I probably see at least a couple Lamborghinis a month when the weather is nice.