Jan
03
1970 Buick LeSabre

1970 Buick LeSabre

Whether you’re examining mainstream brands or luxury makes, the traditional full-size car category is one of the smallest classes in autodom for 2017. Before the rise of SUVs and crossovers, however, large cars were the preferred family haulers. Looking back at Consumer Guide’s historical review coverage reveals a level of diversity in the class that’s surprising by today’s standards. In fact, for 1970, Consumer Guide divided the large-car segment into four groups: Standards, Medium Standards, Luxury Standards, and Prestige.

The vehicles in each group fall right around where you might expect them to, with a couple of odd exceptions. The Pontiac Bonneville, for example, is a Luxury Standard, the Pontiac Executive is a Medium Standard, but the Pontiac Catalina, oddly, has seemingly been forgotten, though by price it would likely have been slotted in the Medium Standard group.

For a complete rundown of all categories used by Consumer Guide in 1970, click here.

Included among the Medium Standards are a couple of sporty vehicles that arguably deserved their own category: the Buick Wildcat and Mercury Marauder. Of course, adding a Sporty Standards category would have raised the large-car group count to five, which seems like a lot.

The price of entry to the Medium Standard club is a little over $3200, with a few examples breaking $4000. The cheapest model in the Luxury Standards group—the Pontiac Bonneville—started at $3832.

As you might expect, there’s nothing but V8 engines to be had in this group of cars, though the size range–318 cubic inches to 455–is broad.

The Sporty Compacts of 1970

The Luxury Standards of 1970

 

Buick LeSabre

1970 Buick LeSabre

1970 Buick LeSabre

Base Price: $3419 (Sport Coupe) – $3739 (455 Hardtop Sedan)

Overall Length (inches): 219

Curb Weight (pounds): 4100

Base Engine: 260-horsepower 350-cubic-inch V8

 

Buick Wildcat

1970 Buick Wildcat

1970 Buick Wildcat

Base Price: $3948 (Sport Coupe) – $4079 (Convertible)

Overall Length (inches): 219

Curb Weight (pounds): 4300

Base Engine: 370-horsepower 455-cubic-inch V8

 

 Chrysler Newport

1970 Chrysler Newport

1970 Chrysler Newport

Base Price: $3514 (Base Sedan) – $3925 (Convertible)

Overall Length (inches): 224

Curb Weight (pounds): 4600

Base Engine: 290-horsepower 383-cubic-inch V8

 

Dodge Polara

1970 Dodge Polara

1970 Dodge Polara

Base Price: $3224 (Base Sedan) – $4079 (Custom Hardtop Sedan)

Overall Length (inches): 220

Curb Weight (pounds): 4000

Base Engine: 230-horsepower 318-cubic-inch V8

 

Dodge Monaco

1970 Dodge Monaco

1970 Dodge Monaco

Base Price: $3604 (Hardtop Coupe) – $4242 (Wagon)

Overall Length (inches): 220

Curb Weight (pounds): 4000

Base Engine: 290-horsepower 383-cubic-inch V8

5 Largest Passenger-Car Engines of 1979

 

Mercury Monterey

1970 Mercury Monterey

1970 Mercury Monterey

Base Price: $3248 (Base Sedan) – $3676 (Custom Hardtop Sedan)

Overall Length (inches): 222

Curb Weight (pounds): 4100

Base Engine: 265-horsepower 390-cubic-inch V8

 

Mercury Marauder

1970 Mercury Marauder

1970 Mercury Marauder X-100

Base Price: $3503 (Base Hardtop Coupe) – $4136 (X-100 Hardtop Coupe)

Overall Length (inches): 220

Curb Weight (pounds): 4100

Base Engine: 265-horsepower 390-cubic-inch V8

 

Oldsmobile Delta 88

1970 Oldsmobile 88

1970 Oldsmobile Delta 88

Base Price: $3604 (Town Sedan) – $3729 (Custom Holiday Sedan)

Overall Length (inches): 219

Curb Weight (pounds): 4400

Base Engine: 250-horsepower 350-cubic-inch V8

 

Pontiac Executive

1970 Pontiac Executive

1970 Pontiac Executive

Base Price: $3538 (Base Sedan) – $4160 (Wagon)

Overall Length (inches): 224

Curb Weight (pounds): 4000

Base Engine: 265-horsepower 400-cubic-inch V8

The 1970 Auto Brochure Power Quiz

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