Jul
20
1959 Hertz ad with Chevrolet

Hertz ad featuring a 1959 Chevrolet

It’s has come to be known as the “Eisenhower Recession,” though its impact was felt well beyond U.S. borders. The brief but significant economic downturn impacted every aspect of American commerce and industry in 1958, especially the auto industry.

Passenger-car sales fell off a cliff, dropping from 6.5 million in 1957 to just 4.6 million in 1958. Sales improved to 5.9 million for 1959, indicating that America was already shrugging off the economic sluggishness. Sales would explode for 1960, with automakers logging a cool 7.1 million sales.

If car builders were feeling nervous about the recession, there’s no evidence of that fact in the advertising of the period. Collected here are ten fabulous print ads from 1959, few of which make mention of price or cost of ownership. Indeed, by ’59, it seems everyone—buyers and sellers—was ready to get back into the swing of healthy commerce.

If you have a favorite among these ten, let us know about it. We always enjoy hearing what it is car folks appreciate most about classic ads and sales literature.

More classic ads

 

Cadillac

1959 Cadillac ad

1959 Cadillac ad

 

Chevrolet

Hertz ad with 1959 Chevrolet

Hertz ad featuring a 1959 Chevrolet

 

DeSoto

1959 DeSoto ad

1959 DeSoto ad

 

 

Edsel 

1959 Edsel ad

1959 Edsel ad

Model-Year Madness! 10 Classic Ads From 1958

 

Ford

1959 Ford ad

1959 Ford ad

 

Imperial

1959 Imperial ad

1959 Imperial ad

 

Mercury

1959 Mercury ad

1959 Mercury ad

 

Plymouth

1959 Plymouth ad

1959 Plymouth ad

 

Pontiac

1959 Pontiac ad

1959 Pontiac ad

Art Fitzpatrick: The Man Who Drew Pontiacs

 

Rambler

1959 Rambler ad

1959 Rambler ad

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