Sep
07
1977 Dodge Charger

1977 Dodge Charger

In general terms, the late-Seventies/early-Eighties “downsizing” era is generally regarded as a bleak period for the American auto industry, and for good reason. As they raced to slash production costs and reduce fuel consumption, carmakers often shrank their products to a draconian degree–much to the dismay of the buying public.

That said, not all downsizing was badsizing. For an example of downsizing gone right, look no further than the 1977 Ford Thunderbird. For ’77, the T-Bird was not only resized, but repositioned. The new personal-luxury coupe shed almost 1000 pounds of weight, ten inches of overall length, and about $2800 of its base price.

The new ‘Bird was an explosive success, seeing 1977 sales of almost 320,000 units–a 600-percent increase over 1976.

General Motors’ new B-Body cars were also new for 1977, and also wildly popular in their handsome new downsized form. The B-Body Buick LeSabre, Chevrolet Impala and Caprice, Oldsmobile Delta 88, and Pontiac Catalina and Bonneville struck exactly the right chord with big-car buyers, looking lean and modern while not having shrunk too much.

So, here’s a tribute to 1977, a good year among otherwise dull ones. For your consideration, we have collected ten classic print ads from ’77, and one entertaining TV spot. Let us know which of these rides is your favorite. The place for comments is below the last car ad.

More classic car ads

 

AMC Hornet

1977 AMC Hornet AMX Ad

1977 AMC Hornet AMX Ad

 

Buick Riviera

1977 Buick Riviera Ad

1977 Buick Riviera Ad

 

Chevrolet Caprice

1977 Chevrolet Caprice Ad

1977 Chevrolet Caprice Ad

 

Chrysler New Yorker

1977 Chrysler New Yorker Ad

1977 Chrysler New Yorker Ad

 

Dodge Charger

1977 Dodge Charger Ad

1977 Dodge Charger Ad

The Small V8s of 1977

 

Ford Thunderbird

1977 Ford Thunderbird Ad

1977 Ford Thunderbird Ad

 

Lincoln Continental Mark V

1977 Lincoln Continental Mark V Ad

1977 Lincoln Continental Mark V Ad

 

Mercury Monarch

1977 Mercury Monarch Ad

1977 Mercury Monarch Ad

 

Oldsmobile Delta 88

1977 Oldsmobile Delta 88 Ad

1977 Oldsmobile Delta 88 Ad

 

Pontiac LeMans Can Am

1977 Pontiac LeMans Can Am

1977 Pontiac LeMans Can Am Ad

The Mercurys of 1977

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