Sep
16
1960 Buick Ad

1960 Buick Ad

One might have assumed that, back some six decades, the realism of television might have served to protect the more fantastic qualities of print advertising. Especially automotive print ads, where dazzlingly illustrated cars with wonderfully exaggerated proportions were set into equally improbable landscapes.

Sadly, it seems that TV advertising had the opposite effect on print ads. By 1960, about half of all automotive print ads featured actual photography, and most of the illustrations in ads had become surprisingly realistic.

That’s not to say that there wasn’t still a fantastic quality to some of the ads, but we are still pretty fond of the “old-school” drawings—even if they were a little misleading.

 

The Ford TV commercial here has a certain dreamlike quality to it, and tight camera angles are used in places to emphasize the vehicles’ lengths. The ad is an interesting bridge to more-modern commercials, combining old-school fantasy elements with then cutting-edge lighting and camera work.

Below, we share ten classic new-car ads from 1960. See if you can immediately tell which feature photography, and which are still incorporating hand-drawn art.

More classic car ads

 

Buick

1960 Buick Ad

1960 Buick Ad

 

Cadillac

1960 Cadillac Ad

1960 Cadillac/General Motors Ad

 

Chevrolet

1960 Chevrolet Ad

1960 Chevrolet Ad

 

Checker

1960 Checker Ad

1960 Checker Ad

Model-Year Madness! 10 Classic Ads From 1957

 

DeSoto

1960 Desoto Ad

1960 DeSoto Ad

 

Dodge

1960 Dodge Ad

1960 Dodge Ad

 

Ford

1960 Ford Ad

1960 Ford Ad

 

Imperial

1960 Imperial Ad

1960 Imperial Ad

 

Lincoln

1960 Lincoln Ad

1960 Lincoln Ad

 

Rambler

1960 Rambler Ad

1960 Rambler Ad

Kenosha Madness! 10 Classic AMC Ads

Vehicle Makes

Classic Cars

Collectible Automobile Magazine

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