1984 Mercedes-Benz 240D Ad, Luxury Car Ads from 1984

1984 Mercedes-Benz 240D Ad

If you were paying attention to marketing in 1984, you likely remember Apple’s landmark television advertisement “1984.” The computer maker’s ad portrayed a dystopian world chillingly similar to the one conceived by George Orwell in his horrifying 1949 novel of the same name.

Of course, being an Apple ad, the message promised a brighter future, thanks in part to the company’s forthcoming Macintosh computers.

While Apple was busy changing the world, carmakers really weren’t. Model-year 1984 was a quiet one in the auto world, and the luxury vehicles sold then reflect that.


The big luxury-car news would arrive in mid-1984, when Cadillac’s radically downsized and newly front-drive Devilles would hit the streets.

Presented here are ten classic luxury car ads from 1984. If you remember spending time with any of these high-end rides, please tell us about it. We’d love to get your take.

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Aston Martin Lagonda

1984 Aston Martin Ad

1984 Aston Martin Lagonda Ad


Buick Riviera

1984 Buick Riviera Ad

1984 Buick Riviera Ad


Cadillac Cimarron

1984 Cadillac Cimarron Ad

1984 Cadillac Cimarron Ad


Cadillac Fleetwood Brougham

1984 Cadillac Fleetwood Brougham

1984 Cadillac Fleetwood Brougham Ad


Chrysler New Yorker

1984 Chrysler New Yorker Ad

1984 Chrysler New Yorker Ad


Ferrari Mondial

1984 Ferrari Mondal Ad

1984 Ferrari Mondial Ad

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Jaguar XJ6

1984 Jaguar XJ6 Ad

1984 Jaguar XJ6 Ad


Jeep Grand Wagoneer

1984 Jeep Grand Wagoneer

1984 Jeep Grand Wagoneer Ad


Lincoln Mark VII

Mark VII White Lightning LSC

1984 Lincoln Mark VII “White Lightning LSC” Ad


Mercedes-Benz 240D

1984 Mercedes-Benz 240D

1984 Mercedes-Benz 240D Ad

More classic car ads

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