Feb
03
Scion xB

2006 Scion xB

After 13 model years Toyota is pulling the plug on the Scion brand. Launched as a marketing ploy to lure young shoppers into new-car showrooms, Scion-brand vehicles were sold alongside Toyota cars and trucks at the same stores, but by staff trained to work with younger consumers.

Scion Logo Toyota is treating the brand shutdown as a logical next step in the company’s growth. From the official press release, “Scion, established as a separate brand in 2003 as a laboratory to explore new products and processes to attract youth customers, is now transitioning back to the Toyota brand. Scion achieved its goals of developing unique products and processes, and bringing in new, younger customers to Toyota.”

Scion’s demise comes as a shock to most industry observers as two new—and largely well-regarded—models were added to the brand roster for 2016.

Per Toyota, much of the current Scion lineup will transition to the Toyota brand after the 2016 model year.

Scheduled for brand reassignment are the FR-S and new-for-2016 Scion iA and iM. The long-running Scion tC sporty hatchback, however, will be discontinued after the 2016 model year.

Seen at the 2015 Los Angeles Auto Show was the Scion C-HR Concept. A production version of the subcompact crossover will enter production as a Toyota model for 2017.

Toyota dealers will continue to service Scion models, and warranties on existing models are unaffected by the brand shutdown.

FCA Just Killed the 200 and Dart. Is the Dodge Brand Next?

 

Scion xA: 2004-06

Scion xA

Scion xA

Status: Discontinued

Scion xA specs and original pricing

 

Scion xB: 2004-06

2008 Scion xB

Scion xB

Status: Redesigned for 2008

Scion xB specs and original pricing

 

Scion xB 2008-14

Scion xB

Scion xB

Status: Discontinued

Scion xB specs and original pricing

 

Scion xD: 2008-14

Scion xD

Scion xD

Status: Discontinued

Scion xD specs and original pricing

 

Scion tC: 2005-Present

Scion tC, concrete

Scion tC

Status: Discontinued after 2016

Scion tc specs and original pricing

 

Scion iQ: 2012-2015

Scion iQ

Scion iQ

Status: Discontinued

Scion iQ specs and original pricing

 

Scion FR-S: 2013-Present

Scion FR-S

Scion FR-S

Status: Becomes the Toyota 86 for 2017

Scion FR-S Test Drive

 

Scion iA: 2016-Present

Scion iA

Scion iA

Status: Becomes the Toyota Yaris iA for 2017

Scion iA Test Drive

 

Scion iM: 2016-Present

Scion iM

Scion iM

Status: Becomes Toyota Corolla iM for 2017

Scion IM Test Drive

 

Scion C-HR Concept: 2015 

Scion C-HR Concept

Scion C-HR Concept

Status: Becomes the Toyota C-HR for 2017

First Spin: 2018 Toyota C-HR

Follow Tom on Twitter

 

 

 

Vehicle Makes

Classic Cars

Collectible Automobile Magazine

Popular Posts & Pages

Recent Posts

Shopping for a new or used car or truck?

Check out all of our reviews here.