Aug
22

Cars on Facebook

If you’re an auto manufacturer and want to be more popular, here’s how to do it: Build. Fast. Cars.

In our scan of Facebook pages, we found that the seven most-popular automakers all specialized in speed. In contrast, Buick, long associated with the early-dinner crowd, finished 31st.

The Most-Popular Auto Brands on Facebook, Ranked

Below is the number of Facebook “likes” (as of August 22, 2012) for car companies that sell vehicles in the United States.

Facebook “Likes” by Automaker

  1. BMW, 11,017,259
  2. Ferrari, 9,215,159
  3. Mercedes-Benz, 8,151,254
  4. Audi, 5,664,175
  5. Porsche, 4,444,784
  6. Lamborghini, 3,876,705
  7. Mini, 3,150,198
  8. Jeep, 2,776,952
  9. Honda, 2,204,437
  10. Kia, 2,039,078
  11. Aston Martin, 1,792,979
  12. Jaguar, 1,390,530
  13. Lexus, 1,378,993
  14. Dodge, 1,371,649
  15. Chevrolet, 1,307,160
  16. Volkswagen USA, 1,262,607
  17. Cadillac, 1,213,677
  18. Toyota USA, 1,134,551
  19. Nissan, 1,020,500
  20. Subaru, 828,272
  21. GMC, 705,394
  22. Mazda, 679,593
  23. Ford Trucks, 655,056
  24. Infiniti, 534,988
  25. Fiat, 524,050
  26. Rolls-Royce, 494,049
  27. Land Rover, 478,873
  28. Volvo, 458,175
  29. Maserati, 457,119
  30. Hyundai, 432,293
  31. Buick, 424,231
  32. Mitsubishi, 402,859
  33. Chrysler, 378,515
  34. Ram, 375,546
  35. Bentley, 355,203
  36. Suzuki, 215,471
  37. Lincoln, 164,741
  38. Scion, 128,321
  39. Acura, 92,148
  40. Maybach, 75,151
  41. Lotus, 66,925
  42. Bugatti, 23,281

 

Vehicles With 100,000 Facebook Likes

Among vehicles sold in the U.S., almost all have an official or unofficial Facebook page. Those vehicle pages with at least 100,000 likes are listed below. Though many cars have more than one page, we included just the most popular page.

  1. Ford Mustang, 4,328,070
  2. Chevrolet Camaro, 2,974,804
  3. Audi R8, 1,294,124
  4. BMW X5, 999,042
  5. Chevrolet Corvette, 978,361
  6. Land Rover Range Rover, 862,798
  7. Mitsubishi Lancer Evolution, 845,104
  8. Lamborghini Aventador, 680,298
  9. Dodge Challenger, 650,803
  10. Audi A4, 557,453
  11. Ford Focus, 469,935
  12. Porsche 911, 458,055
  13. Chevrolet Sonic, 457,165
  14. Toyota Prius, 403,095
  15. Lamborghini Gallardo, 390,910
  16. Bugatti Veyron, 354,613
  17. Fiat 500, 284,731
  18. Ford Fiesta, 252,914
  19. Ford Explorer, 220,822
  20. BMW X6, 196,052
  21. Chevrolet Volt, 188,556
  22. Nissan Leaf, 183,784
  23. Ford Fusion, 182,702
  24. Honda CR-V, 171,124
  25. Subaru Impreza STI, 159,081
  26. Kia Soul, 150,210
  27. Mini Countryman, 144,221

Next on the list is Dodge Charger (98,343).

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