Posts from ‘Brands and Marketing’

Jun
06

Fahrvergnugen

When she was a younger woman, my mother spent some time working the register at a neighborhood Burger King. Near as I can tell, mom doesn’t spend too much time reflecting on her days peddling fast food, but she does share one story, and it’s worth retelling.

Sep
30
Buick Avenir Concept

Buick Avenir Concept

General Motors’s Buick division issued a press release today announcing the creation of a new top-line luxury sub-brand: Avenir. Per Buick spokesperson Arianna Kughn, Avenir will function for Buick much like the Denali sub-brand does for the GMC truck and SUV lineup.

Jun
28
Volkswagen Facebook rank

There is no direct correlation between vehicle sales and Facebook “likes,” as the chart below demonstrates.

A year or so ago, when queried about the controversial “spindle” grille treatment that was proliferating through the Lexus model lineup, a Lexus representative responded simply, “We’re just glad to be a part of the conversation.”

Jun
13
Chevy IndyCar

Note the slanted engine cover on Chevy’s IndyCar …

Honda IndyCar

… While Honda’s has a more horizontal cover.

Last month’s Indianapolis 500 marked the 100th running of “The Greatest Spectacle in Racing,” which originated at the Indianapolis Motor Speedway in 1911. (The math doesn’t work out for the intervening year span because the race wasn’t run during World War I and World War II.)

While the early races featured many cars that were essentially stripped-down production models – with wildly different specifications – it quickly became a contest between specially built racing machines. And in recent years, those machines have been primarily differentiated by what engine was powering them.

Feb
01
2005 Ford Excursion

2005 Ford Excursion

When you think lobster, you probably don’t think McDonalds. This may explain, at least in part, why the McLobster sandwich proved to be a bust for the folks over at Golden Arches HQ. Fast-food regulars just didn’t see the draw of a $6 sandwich that was likely to disappoint on several levels.

Oct
16
Bad Car Names

Is St. Regis a better name for a car, or a hospital?

Sometimes, automotive models names aren’t so much bad as they are inappropriate. It’s worth noting that when Cadillac rolled out a compact model based on the Chevrolet Cavalier, the brand came up with a new name for the car—Cimarron—instead of carelessly appropriating a heritage moniker along the lines of LaSalle Sport or Deville II.

Jun
04
Designer Series Lincoln Mark VI

Lincoln offered four designer editions of the 1977 Mark V.

I would argue that the low-point in automotive designer licensing/co-branding came in 1993, when Mercury rolled out its Nissan-built Villager minivan complete with a line-topping Nautica Special Edition.

Jul
09

Screen shot 2014-07-09 at 10.06.35 AM

According to research conducted by Women-Drivers.com, the following list represents the car brands most highly rated by women.

Oct
30

A pure-electric vehicle, the Spark EV wears a “wave” badge tagged with letters “EV.”

Blue is the new “Green,” sort of. A quick review of recent eco-themed automotive marketing suggests that the word green may be losing steam as a catch-all descriptor of things eco-friendly.

Jun
06

Car Logo HistoryThrough their logos, many automakers have created a dazzling world of wonder. In logo land, you’ll discover roman gods, prancing horses, and mystical beasts—as well as religious themes such as the Holy Trinity and the Christian Crusades. It’s a universe of stars and planets, ships and rockets, diamonds and domination. One emblem, which is simply a crooked letter, symbolizes a trustworthy handshake.

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