Posts from ‘Brands and Marketing’
General Motors’s Buick division issued a press release today announcing the creation of a new top-line luxury sub-brand: Avenir. Per Buick spokesperson Arianna Kughn, Avenir will function for Buick much like the Denali sub-brand does for the GMC truck and SUV lineup.
When you think lobster, you probably don’t think McDonalds. This may explain, at least in part, why the McLobster sandwich proved to be a bust for the folks over at Golden Arches HQ. Fast-food regulars just didn’t see the draw of a $6 sandwich that was likely to disappoint on several levels.
I would argue that the low-point in automotive designer licensing/co-branding came in 1993, when Mercury rolled out its Nissan-built Villager minivan complete with a line-topping Nautica Special Edition.
According to research conducted by Women-Drivers.com, the following list represents the car brands most highly rated by women.
Blue is the new “Green,” sort of. A quick review of recent eco-themed automotive marketing suggests that the word green may be losing steam as a catch-all descriptor of things eco-friendly.
Through their logos, many automakers have created a dazzling world of wonder. In logo land, you’ll discover roman gods, prancing horses, and mystical beasts—as well as religious themes such as the Holy Trinity and the Christian Crusades. It’s a universe of stars and planets, ships and rockets, diamonds and domination. One emblem, which is simply a crooked letter, symbolizes a trustworthy handshake.
I never quite got past the Mercury Villager Nautica. Someone funnier than me once called it “a vehicle that’s not quite a van wearing a label that’s not quite designer.” Not quite as troubling, but clearly overreaching, was the Chevrolet Venture Warner Brothers Edition. I recall that this bit of silly cobranding got Chevy into trouble when it wanted to sponsor events at Disney.