Posts from ‘Brands and Marketing’

Oct
23
1991 Ford Explorer

1991 Ford Explorer

What makes a vehicle important? Sales, obviously, play a big factor. Any car or truck that sells well can be considered important. And, as it turns out, all of the vehicles on this list did well in the showroom.

Oct
06
1981 DeLorean

1981 DeLorean DMC-12

The American auto market place tempts many a foreign car builder, and for good reason–Americans buy a lot of cars, and well-equipped cars at that. Margins on cars sold in China, for example, are about half that for vehicles sold here in the States.

Jul
27
1969 Dodge White Hat Special

1969 Dodge Polara White Hat Special

For a number of reasons, automakers have been pulling ahead model year introductions lately. It is now not uncommon for a largely unchanged car to be rolled over to the next model year in February or March, for example.

Jul
07
1952 Kaiser Manhattan

1952 Kaiser Manhattan

One of the easiest shortcuts in marketing is to name a product for a well-regarded geographic location. In doing so, a company can evoke the charm/ruggedness/sophistication/opulence of said place, thus saving considerable advertising time and effort.

Jun
06

Fahrvergnugen

When she was a younger woman, my mother spent some time working the register at a neighborhood Burger King. Near as I can tell, mom doesn’t spend too much time reflecting on her days peddling fast food, but she does share one story, and it’s worth retelling.

Sep
30
Buick Avenir Concept

Buick Avenir Concept

General Motors’s Buick division issued a press release today announcing the creation of a new top-line luxury sub-brand: Avenir. Per Buick spokesperson Arianna Kughn, Avenir will function for Buick much like the Denali sub-brand does for the GMC truck and SUV lineup.

Jun
28
Volkswagen Facebook rank

There is no direct correlation between vehicle sales and Facebook “likes,” as the chart below demonstrates.

A year or so ago, when queried about the controversial “spindle” grille treatment that was proliferating through the Lexus model lineup, a Lexus representative responded simply, “We’re just glad to be a part of the conversation.”

Jun
13
Chevy IndyCar

Note the slanted engine cover on Chevy’s IndyCar …

Honda IndyCar

… While Honda’s has a more horizontal cover.

Last month’s Indianapolis 500 marked the 100th running of “The Greatest Spectacle in Racing,” which originated at the Indianapolis Motor Speedway in 1911. (The math doesn’t work out for the intervening year span because the race wasn’t run during World War I and World War II.)

While the early races featured many cars that were essentially stripped-down production models – with wildly different specifications – it quickly became a contest between specially built racing machines. And in recent years, those machines have been primarily differentiated by what engine was powering them.

Feb
01
2005 Ford Excursion

2005 Ford Excursion

When you think lobster, you probably don’t think McDonalds. This may explain, at least in part, why the McLobster sandwich proved to be a bust for the folks over at Golden Arches HQ. Fast-food regulars just didn’t see the draw of a $6 sandwich that was likely to disappoint on several levels.

Oct
16
Bad Car Names

Is St. Regis a better name for a car, or a hospital?

Sometimes, automotive models names aren’t so much bad as they are inappropriate. It’s worth noting that when Cadillac rolled out a compact model based on the Chevrolet Cavalier, the brand came up with a new name for the car—Cimarron—instead of carelessly appropriating a heritage moniker along the lines of LaSalle Sport or Deville II.

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