Posts from ‘Brands and Marketing’

Sep
12
1988 Mercury Cougar, Mercury Cougar Ads

1988 Mercury Cougar

In the annals of automotive retailing, there are few–if any–model names that have been applied to more body types or market segments than Mercury’s Cougar badge. Over the moniker’s multi-decade run, it was used on coupes, sedans, station wagons, convertibles, pony cars, muscle cars, luxury cars, and, at the end of its run, a front-wheel-drive sporty hatchback.

Aug
20
Boring Car Colors

You’re not imagining it–most new cars and trucks are black, silver, or white. We try to figure out why…

If you have spent any time reading responses to our posts on the Consumer Guide and Collectible Automobile Facebook pages, you may have taken notice of a frequent lament: “New-car colors are dull.”

Aug
16
1986 Merkur XR4Ti

1986 Merkur XR4Ti

Merkur, if you recall the brand, was in many ways a marketing complement to General Motors’s Geo experiment.

Aug
01
Cars in Cigarette Ads

Cars in Cigarette Ads

Given how socially vilified cigarettes and other tobacco products are today, it may be difficult for people much under the age of 40 to recall a time when smoking was not only generally accepted, it was openly promoted.

Jul
09
2001 GMC Sierra C3, What Was The GMC Sierra C3

2001 GMC Sierra C3

Even if you are only a casual follower of the new-vehicle marketplace, you are likely familiar with GMC’s popular Denali trim level. Denalis are the best-equipped, most luxuriously trimmed trucks in any given GMC vehicle model line. Denali has proven to be a profit center for GMC, with the customer take rate on the pricey trim level running as high as 50 percent on the Yukon/Yukon XL large SUVs.

May
07
Ford is Killing the Taurus, Ford Killing Sedans

Taurus is one of the models Ford is planning to phase out.

To truly excite the passions of the American automotive media, you need news that strikes close to home. International news, no matter how significant, is generally met with indifference among many U.S. auto writers. General Motors Chairman and CEO Mary Barra and the GM board of directors opt out of the European, Indian, and South African new-vehicle markets—yawn. The Chinese government mandates that 12 percent of new vehicles retailed in China (the world’s largest new-car market) must be pure electric by 2020—whatever.

Apr
23
What was the Aston Martin Cygnet

Aston Martin Cygnet

Why would Aston Martin, a British company known for building ultra-luxury high-performance coupes, contract with Japanese automaker Toyota to build an Aston-branded version of one of the smallest, least-powerful Toyota-built cars on the market? Turns out there’s a good answer to that question, but it gets a little complicated.

Mar
23
1976 Ford Elite

1976 Ford Elite

Ford is doing it right now with a subcompact crossover (EcoSport) imported from India. Cadillac did it with a German import badged on these shores as Catera. Honda did it with rebadged midsize SUV (Passport) that was actually built by Isuzu.

Mar
12
Chevrolet Spark Activ

By employing a number of trim upgrades, Chevrolet transformed its conventional Spark subcompact hatchback (left) into the Spark Activ, a model designed to retain small-car shoppers being lured away by crossover SUVs.

It’s getting hard to sell cars. And when I say cars, I mean cars specifically, because automakers are having no trouble at all moving crossovers. Take last year, for example. In an overall market that was down slightly, car sales slipped a significant 11 percent, while crossover sales rose a healthy seven percent.

Jan
11

Best Selling Vehicles of 2017

By now you’ve heard plenty about the eventual death of the traditional automobile. Word on the street is that consumers are abandoning their coupes and sedans for crossovers at a startling pace. Further, margins on crossovers are significantly higher these days, meaning that makers are putting more incentive cash into car deals to help move them out the door.

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