Posts from ‘Brands and Marketing’

Nov
20
2005 Cadillac BLS Wagon

2005 Cadillac BLS Wagon

The premise underlying Cadillac’s decision to market a subcompact car in the U.S. beginning in 1982 was perfectly sound. The luxury division of General Motors was looking for a way to reach younger consumers, and a smaller, more affordable offering made sense. It would enable the brand to bring new buyers into the fold sooner rather than later, and hopefully those customers would move up to a larger, pricier Cadillac when trade-in time came.

Oct
27
2003 Ford Explorer NBX

2003 Ford Explorer NBX

One relatively easy way for an auto manufacturer to spur the sales of a given model is to play around with the trim levels offered.

Oct
25

Certified Pre-Owned Program Guide

By Tim Healey

You’re in the market for a car. You’ve determined that buying new isn’t for you, at least for this vehicle purchase. As you do you research and start paying closer attention to car commercials on TV, you start hearing a certain term being thrown around—certified pre-owned.

Oct
23
1991 Ford Explorer

1991 Ford Explorer

What makes a vehicle important? Sales, obviously, play a big factor. Any car or truck that sells well can be considered important. And, as it turns out, all of the vehicles on this list did well in the showroom.

Oct
06
1981 DeLorean

1981 DeLorean DMC-12

The American auto market place tempts many a foreign car builder, and for good reason–Americans buy a lot of cars, and well-equipped cars at that. Margins on cars sold in China, for example, are about half that for vehicles sold here in the States.

Jul
27
1969 Dodge White Hat Special

1969 Dodge Polara White Hat Special

For a number of reasons, automakers have been pulling ahead model year introductions lately. It is now not uncommon for a largely unchanged car to be rolled over to the next model year in February or March, for example.

Jul
07
1952 Kaiser Manhattan

1952 Kaiser Manhattan

One of the easiest shortcuts in marketing is to name a product for a well-regarded geographic location. In doing so, a company can evoke the charm/ruggedness/sophistication/opulence of said place, thus saving considerable advertising time and effort.

Jun
06

Fahrvergnugen

When she was a younger woman, my mother spent some time working the register at a neighborhood Burger King. Near as I can tell, mom doesn’t spend too much time reflecting on her days peddling fast food, but she does share one story, and it’s worth retelling.

Sep
30
Buick Avenir Concept

Buick Avenir Concept

General Motors’s Buick division issued a press release today announcing the creation of a new top-line luxury sub-brand: Avenir. Per Buick spokesperson Arianna Kughn, Avenir will function for Buick much like the Denali sub-brand does for the GMC truck and SUV lineup.

Jun
28
Volkswagen Facebook rank

There is no direct correlation between vehicle sales and Facebook “likes,” as the chart below demonstrates.

A year or so ago, when queried about the controversial “spindle” grille treatment that was proliferating through the Lexus model lineup, a Lexus representative responded simply, “We’re just glad to be a part of the conversation.”

Vehicle Makes

Classic Cars

Collectible Automobile Magazine

Popular Posts & Pages

Recent Posts

Shopping for a new or used car or truck?

Check out all of our reviews here.