Posts from ‘Brands and Marketing’
It was in 1975 that Chrysler introduced its first “small car,” the Cordoba. Before that, the brand had never ventured too far adrift from a model lineup of generously proportioned luxury cars that were based on a uniform full-size platform.
If you’re gainfully employed, living within your means, and pretty good about paying your bills, there’s a good chance you don’t need to know too much about your FICO credit score. For most consumers, the only time the score matters is when it comes time to finance a house, car, or other large purchase–and if you’ve been responsible, you’ll qualify for a decent interest rate.
By the time Donald Trump had stamped the White House with his personal brand, the New York real-estate mogul had lent his name to a number of products and services. Numbering among the many short-lived Trump-branded commodities are mail-order steaks (2007), vodka (2006), and a board game (1989).
Between 2007 and 2009, commercial-truck manufacturer Sterling sold a rebadged Dodge Ram chassis cab as the Bullet.
That, in a nutshell, answers the question: What was the Sterling Bullet? But the story gets so much more interesting from there…
The village of Palatine, Illinois, isn’t much worth knowing about unless you live there. A relatively contemporary Chicago suburb today, the community dates back more than 150 years, though it was best known for most of its first century as a lightly used rail stop utilized mostly by local farmers.
If you’re roughly my age—let’s say five decades into this whole life process—you’ve seen a fair number of automobile brands fade into the sunset.
I was probably most impacted by the demise of Pontiac, but I remember feeling a twinge of sadness at the deaths of AMC, Mercury, Oldsmobile, Plymouth, and—no kidding—Checker.
If you’re my age (around the half-century mark), you’ve been programmed since high school to fully appreciate the dangers and potentially disastrous consequences of drinking and driving. And, indeed, since I began college in 1983, the legal penalties for operating a motor vehicle while under the influence of alcohol have become significantly harsher.