Posts from ‘Brands and Marketing’

Nov
19
Sterling Bullet

What was the Sterling Bullet, and why do so many truck enthusiasts claim to own one? Read on…

Between 2007 and 2009, commercial-truck manufacturer Sterling sold a rebadged Dodge Ram chassis cab as the Bullet.

That, in a nutshell, answers the question: What was the Sterling Bullet? But the story gets so much more interesting from there…

Nov
12
Rand Road Dealership, Used Car Dealer Gallery

Once home to sleazy bars and adult-entertainment venues, Rand Road outside of Palatine, Illinois, is now populated by a dozen or so small used-car dealerships.

The village of Palatine, Illinois, isn’t much worth knowing about unless you live there. A relatively contemporary Chicago suburb today, the community dates back more than 150 years, though it was best known for most of its first century as a lightly used rail stop utilized mostly by local farmers.

Nov
01
Gray Crossovers

They’re almost exactly the same color, but each shade of gray has a unique name. Check them out.

The older and crankier among us have long lamented that all new cars look alike. If we’re entirely honest about it, we must concede that our grouchy acquaintances aren’t completely wrong. Certain safety and aerodynamic considerations have, to some extent, tied the hands of vehicle designers, giving them a little less leeway when it comes to shaping a modern car or truck.

Oct
17
1999 Packard Twelve Concept

1999 Packard Twelve Concept

If you’re roughly my age—let’s say five decades into this whole life process—you’ve seen a fair number of automobile brands fade into the sunset.

I was probably most impacted by the demise of Pontiac, but I remember feeling a twinge of sadness at the deaths of AMC, Mercury, Oldsmobile, Plymouth, and—no kidding—Checker.

Oct
11
Cars in Liquor Ads, Donald Healey

Auto designer Donald Healey as seen in a Lord Calvert Canadian whiskey ad.

If you’re my age (around the half-century mark), you’ve been programmed since high school to fully appreciate the dangers and potentially disastrous consequences of drinking and driving. And, indeed, since I began college in 1983, the legal penalties for operating a motor vehicle while under the influence of alcohol have become significantly harsher.

Oct
02
Jeep Grand Cherokee Orvis Edition

Jeep Grand Cherokee Orvis Edition

Cheap Wheels

by Don Sikora

Note: The following story was excerpted from the April 2018 issue of Collectible Automobile magazine.

Jeep’s compact Cherokee and Wagoneer proved popular after their debuts for 1984, and parent AMC was already working on a larger replacement when Chrysler bought the company in 1987. Chrysler had other priorities, so it took until the 1993 model year for the replacement to go on sale. At that point the decision was made to keep the old type in production and position the new vehicle upmarket as the Grand Cherokee and Grand Wagoneer.

Sep
24
2018 Lincoln Continental

2018 Lincoln Continental

With the 2018 model year coming to a close, it’s time to take a look at the cars and crossovers that haven’t caught on with the American motoring public. What we’ve amassed here are not the worst-selling cars of 2018 so far–they’re simply a handful of vehicles we feel have largely failed in the marketplace.

Sep
21
Corvette Acronyms

The Corvette did very well in SCCA endurance racing in 1985, a fact that was shared in the car’s 1986 ad campaign.

Maybe it was just the prevailing atmosphere of the Eighties, but when the Chevrolet Corvette was redesigned for 1984, it was no longer a muscle-bound sports car. Instead, it was marketed as a high-tech marvel.

Sep
12
1988 Mercury Cougar, Mercury Cougar Ads

1988 Mercury Cougar

In the annals of automotive retailing, there are few–if any–model names that have been applied to more body types or market segments than Mercury’s Cougar badge. Over the moniker’s multi-decade run, it was used on coupes, sedans, station wagons, convertibles, pony cars, muscle cars, luxury cars, and, at the end of its run, a front-wheel-drive sporty hatchback.

Aug
20
Boring Car Colors

You’re not imagining it–most new cars and trucks are black, silver, or white. We try to figure out why…

If you have spent any time reading responses to our posts on the Consumer Guide and Collectible Automobile Facebook pages, you may have taken notice of a frequent lament: “New-car colors are dull.”

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