Posts from ‘Brands and Marketing’
By the time Donald Trump had stamped the White House with his personal brand, the New York real-estate mogul had lent his name to a number of products and services. Numbering among the many short-lived Trump-branded commodities are mail-order steaks (2007), vodka (2006), and a board game (1989).
Between 2007 and 2009, commercial-truck manufacturer Sterling sold a rebadged Dodge Ram chassis cab as the Bullet.
That, in a nutshell, answers the question: What was the Sterling Bullet? But the story gets so much more interesting from there…
The village of Palatine, Illinois, isn’t much worth knowing about unless you live there. A relatively contemporary Chicago suburb today, the community dates back more than 150 years, though it was best known for most of its first century as a lightly used rail stop utilized mostly by local farmers.
If you’re roughly my age—let’s say five decades into this whole life process—you’ve seen a fair number of automobile brands fade into the sunset.
I was probably most impacted by the demise of Pontiac, but I remember feeling a twinge of sadness at the deaths of AMC, Mercury, Oldsmobile, Plymouth, and—no kidding—Checker.
If you’re my age (around the half-century mark), you’ve been programmed since high school to fully appreciate the dangers and potentially disastrous consequences of drinking and driving. And, indeed, since I began college in 1983, the legal penalties for operating a motor vehicle while under the influence of alcohol have become significantly harsher.
by Don Sikora
Note: The following story was excerpted from the April 2018 issue of Collectible Automobile magazine.
Jeep’s compact Cherokee and Wagoneer proved popular after their debuts for 1984, and parent AMC was already working on a larger replacement when Chrysler bought the company in 1987. Chrysler had other priorities, so it took until the 1993 model year for the replacement to go on sale. At that point the decision was made to keep the old type in production and position the new vehicle upmarket as the Grand Cherokee and Grand Wagoneer.
Maybe it was just the prevailing atmosphere of the Eighties, but when the Chevrolet Corvette was redesigned for 1984, it was no longer a muscle-bound sports car. Instead, it was marketed as a high-tech marvel.