Posts from ‘Brands and Marketing’
By now you’ve heard plenty about the eventual death of the traditional automobile. Word on the street is that consumers are abandoning their coupes and sedans for crossovers at a startling pace. Further, margins on crossovers are significantly higher these days, meaning that makers are putting more incentive cash into car deals to help move them out the door.
Well into the early 2000s, Lexus vehicles still came standard with cassette players. I mention this because it’s an example of a classic paradigm clash. Almost 30 years after the first CDs were making their way into the hands of audiophiles, Lexus was still catering to conservative car shoppers who were in no hurry to replace their Robert Ludlum cassette audio books.
If you’re my age, you may have a few fond memories of the Oscar Mayer Wienermobile making its way to your hometown or a nearby burg, replete with a seemingly endless supply of Wienermobile plastic whistles—which in the Sixties and Seventies passed for quality tchotchkes. The big fiberglass sausages on wheels were generally found stationed in grocery-store parking lots, where Mayer staff passed out coupons and whistles to a receptive audience. It was a simpler time.
By now we all know the Edsel story. It’s a brutal tale having to do with market timing, a recession, and a bunch of bad luck. If you’d like to read more about the Edsel end days, click here.
The premise underlying Cadillac’s decision to market a subcompact car in the U.S. beginning in 1982 was perfectly sound. The luxury division of General Motors was looking for a way to reach younger consumers, and a smaller, more affordable offering made sense. It would enable the brand to bring new buyers into the fold sooner rather than later, and hopefully those customers would move up to a larger, pricier Cadillac when trade-in time came.
One relatively easy way for an auto manufacturer to spur the sales of a given model is to play around with the trim levels offered.
By Tim Healey
You’re in the market for a car. You’ve determined that buying new isn’t for you, at least for this vehicle purchase. As you do you research and start paying closer attention to car commercials on TV, you start hearing a certain term being thrown around—certified pre-owned.
What makes a vehicle important? Sales, obviously, play a big factor. Any car or truck that sells well can be considered important. And, as it turns out, all of the vehicles on this list did well in the showroom.
The American auto market place tempts many a foreign car builder, and for good reason–Americans buy a lot of cars, and well-equipped cars at that. Margins on cars sold in China, for example, are about half that for vehicles sold here in the States.
For a number of reasons, automakers have been pulling ahead model year introductions lately. It is now not uncommon for a largely unchanged car to be rolled over to the next model year in February or March, for example.