Posts from ‘Brands and Marketing’

Aug
01
Cars in Cigarette Ads

Cars in Cigarette Ads

Given how socially vilified cigarettes and other tobacco products are today, it may be difficult for people much under the age of 40 to recall a time when smoking was not only generally accepted, it was openly promoted.

Jul
09
2001 GMC Sierra C3, What Was The GMC Sierra C3

2001 GMC Sierra C3

Even if you are only a casual follower of the new-vehicle marketplace, you are likely familiar with GMC’s popular Denali trim level. Denalis are the best-equipped, most luxuriously trimmed trucks in any given GMC vehicle model line. Denali has proven to be a profit center for GMC, with the customer take rate on the pricey trim level running as high as 50 percent on the Yukon/Yukon XL large SUVs.

May
07
Ford is Killing the Taurus, Ford Killing Sedans

Taurus is one of the models Ford is planning to phase out.

To truly excite the passions of the American automotive media, you need news that strikes close to home. International news, no matter how significant, is generally met with indifference among many U.S. auto writers. General Motors Chairman and CEO Mary Barra and the GM board of directors opt out of the European, Indian, and South African new-vehicle markets—yawn. The Chinese government mandates that 12 percent of new vehicles retailed in China (the world’s largest new-car market) must be pure electric by 2020—whatever.

Apr
23
What was the Aston Martin Cygnet

Aston Martin Cygnet

Why would Aston Martin, a British company known for building ultra-luxury high-performance coupes, contract with Japanese automaker Toyota to build an Aston-branded version of one of the smallest, least-powerful Toyota-built cars on the market? Turns out there’s a good answer to that question, but it gets a little complicated.

Mar
23
1976 Ford Elite

1976 Ford Elite

Ford is doing it right now with a subcompact crossover (EcoSport) imported from India. Cadillac did it with a German import badged on these shores as Catera. Honda did it with rebadged midsize SUV (Passport) that was actually built by Isuzu.

Mar
12
Chevrolet Spark Activ

By employing a number of trim upgrades, Chevrolet transformed its conventional Spark subcompact hatchback (left) into the Spark Activ, a model designed to retain small-car shoppers being lured away by crossover SUVs.

It’s getting hard to sell cars. And when I say cars, I mean cars specifically, because automakers are having no trouble at all moving crossovers. Take last year, for example. In an overall market that was down slightly, car sales slipped a significant 11 percent, while crossover sales rose a healthy seven percent.

Jan
11

Best Selling Vehicles of 2017

By now you’ve heard plenty about the eventual death of the traditional automobile. Word on the street is that consumers are abandoning their coupes and sedans for crossovers at a startling pace. Further, margins on crossovers are significantly higher these days, meaning that makers are putting more incentive cash into car deals to help move them out the door.

Jan
08
1988 Eagle Premier, 1988 Eagle Lineup

1988 Eagle Premier

Well into the early 2000s, Lexus vehicles still came standard with cassette players. I mention this because it’s an example of a classic paradigm clash. Almost 30 years after the first CDs were making their way into the hands of audiophiles, Lexus was still catering to conservative car shoppers who were in no hurry to replace their Robert Ludlum cassette audio books.

Jan
03
Red Bull "Wings Team" Mini Cooper

Red Bull “Wings Team” Mini Cooper

If you’re my age, you may have a few fond memories of the Oscar Mayer Wienermobile making its way to your hometown or a nearby burg, replete with a seemingly endless supply of Wienermobile plastic whistles—which in the Sixties and Seventies passed for quality tchotchkes. The big fiberglass sausages on wheels were generally found stationed in grocery-store parking lots, where Mayer staff passed out coupons and whistles to a receptive audience. It was a simpler time.

Dec
15
1960 Edsel, Classic Edsel Ads

1960 Edsel

By now we all know the Edsel story. It’s a brutal tale having to do with market timing, a recession, and a bunch of bad luck. If you’d like to read more about the Edsel end days, click here.

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