Posts from ‘First Spin’
Although most of the “new” in new vehicles has been focused on crossovers of late, many manufacturers are still committed to cars. And Volkswagen proves it’s one of them with the introduction of the redesigned 2019 Jetta compact sedan, due on sale in the next couple of months.
First, let me allay your fears: This is not THE redesigned 2019 Corolla; it’s the redesigned 2019 Corolla Hatchback, which will be sold alongside the existing 2018 Corolla sedan when the Hatchback hits dealer showrooms in July. (When asked about a corresponding 2019 Corolla sedan, a Toyota rep gave the usual, ”We can’t comment on future products” line. But chances are strong it’s coming by the end of 2018.)
It’s not just about ROI any more.
Back in the 1970s, diesels became attractive for passenger vehicles due to their superior fuel economy, and in some cases, the lower price of diesel fuel. As diesels often cost significantly more than a gas engine – and also suffered from noisy operation and meager power output – it was a diesel’s fuel-cost savings over time that accounted for their appealing Return On Investment.
But lower per-mile fuel costs are no longer a diesel’s only attraction.
It can be a tricky quest for a company: How to attract new customers without alienating the old. And in this case, “old” has kind of a double meaning.
If you think of Volvo as autodom’s safe but slightly stodgy Swede, think again; the company’s new XC40 compact crossover just might be enough to alter your perception.
With the automotive market making a tsunami-like shift to SUVs, Jeep has found itself in an enviable position.
As the first mass-market electric car to be sold by a major manufacturer, the original Nissan Leaf was a landmark vehicle. And it only gets better with its 2018 redesign.
Whether by deft planning or stroke of luck, Mitsubishi has found itself in an enviable marketing position.
With the introduction of the new Eclipse Cross compact crossover slated for next spring – and the dropping of the electric i-MiEV and long-running Lancer sedan – Mitsubishi will be fielding a lineup of three crossovers and one car line (the slow-selling Mirage) for 2018. That puts the bulk of its wares in the hot-selling “small crossover” segment.