Posts from ‘Pickup Trucks’
Between 2007 and 2009, commercial-truck manufacturer Sterling sold a rebadged Dodge Ram chassis cab as the Bullet.
That, in a nutshell, answers the question: What was the Sterling Bullet? But the story gets so much more interesting from there…
Class: Large Pickup Truck
Miles driven: 165
Fuel used: 10.2 gallons
Note: The following story was excerpted from the October 2014 issue of Collectible Automobile magazine.
As James Longoni’s sparklingly restored Dodge ½-ton pickup seen here clearly demonstrates, by 1960, the outlines of the modern pickup truck had been drawn. Stylishness and a rising level of creature comforts would increasingly be expected. America’s hardy workhorse was being turned into a polished thoroughbred.
In a quest for better fuel economy in traditionally thirsty trucks, Ram takes a page from the automotive playbook and banks on … a hybrid.
Well, a mild hybrid, actually, and while unique in today’s marketplace, it’s not the first.
GMC has long used the tagline, “Professional Grade,” promoting the brand as being a cut above others in the same class. That has been best demonstrated in the top-line Denali trim level — recently offered on nearly all GMC models — which has been elevated to essentially a “luxury” sub-brand. It’s been particularly noteworthy in the case of the company’s Sierra full-size pickups, as the rest of the lineup didn’t really offer much over its very similar Chevrolet Silverado cousin. But that’s changing.
Recent history has shown that one byproduct of war is technical advancement. And rarely has that held more true than in the current battle for pickup-truck supremacy.
Class: Large Pickup
Miles driven: 347
Fuel used: 20.4 gallons
Even if you are only a casual follower of the new-vehicle marketplace, you are likely familiar with GMC’s popular Denali trim level. Denalis are the best-equipped, most luxuriously trimmed trucks in any given GMC vehicle model line. Denali has proven to be a profit center for GMC, with the customer take rate on the pricey trim level running as high as 50 percent on the Yukon/Yukon XL large SUVs.