Posts from ‘Review Flashback!’
If you were looking for a solid investment back in 2006, you should have bought Ford. Not Ford stock, mind you, which is worth about the same $8.50 today as it was 13 years ago, but the Ford GT.
What comes of a car like the Prowler? Despite a long list of credentials–including its striking open-wheel design, the fact that it survived the death of of its original brand, and a spate of cool special-edition colors–the Prowler doesn’t seem to engender the kind of present-day enthusiast interest one might think it should.
Dealing with legacy product is probably one of the most challenging parts of an automaker product planner’s job. What does a brand do with aging, unhip product that still sells relatively well, but compromises a marque’s image with the younger buyers that marketers so desperately want to attract?
There are limitations to the marketing power of heritage and quirkiness, and it’s possible that no car manufacturer is more aware of this reality than Volkswagen. Case in point: VW recently made known its intentions to drop the retro-themed Beetle from its lineup. Both the soon-to-depart current-generation Beetle (2011-2019) and New Beetle before it (1998-2011) drew heavily on shopper nostalgia. Though they were quite conventional mechanically, these “homage” Beetles obviously borrowed their “throwback” styling inspiration from the legendary original Beetle, which was first produced in 1938.
Just a thought: What if the 1974 Pontiac GTO was never actually named “GTO?” What if, instead of disappointing GTO loyalists, this extensively upgraded compact Pontiac had instead been called the Ventura GT?
History has probably been unkind to the 11th-generation Ford Thunderbird. Ask your average enthusiast about the relative marketplace success of Ford’s retro-themed 2-seat convertible, and you’re likely to be told that the revived T-Bird was a flop.