Posts from ‘Review Flashback!’
By 1984, the term “yuppie” was officially part of the American vernacular. Almost always applied in the pejorative, anyone dubbed a yuppie was expected to be self centered and profit motivated. Riding a wave of Wall Street growth, many of these young business successes were wont to flaunt their gains, often by dressing well, and driving well.
I think it’s fairly typical of people to group memories into convenient categories. Most people probably look back at their lives thus far and see periods of time easily identified by markers such as childhood, high school, post-acne, and marriage—or something akin to that. But, our memories can play tricks on us.
According to Consumer Guide© Auto ’75, Best Buy selections are, “chosen on the basis of market research into what buyers in each category are seeking in their cars; and on a straight-forward, dollars-and-cents evaluation of what buyers are getting in quality, durability, economy, and function.”
It was a marketing experiment gone horribly wrong—but the thinking was sound. If German luxury-car makers sell diesel engines in premium automobiles, shouldn’t Lincoln?
Taking no chances, Lincoln secured a suitable engine from BMW, and placed it in its two most sophisticated vehicles, the Continental Sedan and the Mark VII coupe.