Posts from ‘Shopping’

May
08

This Chevy dealer’s website tries to be helpful, but it really isn’t.

My wife and I might be in the market for a new vehicle sometime in the not-too-distant future. While my job as an auto critic gives me unique access to the industry’s latest and greatest, I will still need to get into the proverbial trenches to research not only the product but the dealerships who sell them.

Based on my initial scouring of various Chicago-area dealership websites, I began to notice issues that made navigating these online showrooms as uncomfortable as the experience would likely be if I were to visit the brick-and-mortar location. At any moment, I felt like a guy in a zoot suit and gold tie would come up behind me and ask, “What can I do to get you into this car today?”

Fortunately, other dealerships selling the same brands of vehicles do the online thing right, providing me with plenty of tools to ensure a relaxed, yet thorough experience.

With this in mind, here are five things I believe dealerships can do to improve their virtual showrooms.

Jul
27

The ultra-high-performance Goodyear Eagle F1 Asymmetric is a lot more tire than you’ll need on your Toyota Corolla.

If you’re like most consumers, you likely purchase tires only slightly less often than you get married or shop for a new mattress. Additionally, it’s likely that every time you do buy tires, you’re buying them for a different vehicle, meaning your needs change each time you shop.

Apr
18

Herman Cain, while still a candidate in the thick of the presidential-nomination process, suggested to critics that, if you’re unhappy with your financial situation, you should “blame yourself.”

Mar
28
2011 Buick Regal with ebony trim and piano-black accents

Buick Regal with ebony trim and piano-black accents

I can only imagine the challenges facing the people who pick out interior trim for new cars. There’s cost, durability, and, of course, appearance issues—and probably a million other things to take into account, too. And don’t forget that what looks great to some people will look lousy to others.

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