Posts from ‘Shopping’
Selling cars is a cutthroat business. New-car dealers work hard to eke every penny out of each sale. Most shoppers know the routine and for that reason dread the prospect of negotiating the price of their next new vehicle.
According to a 2012 survey conducted by carfinance.com, 64 percent of recent new-car buyers described negotiating the price of their new car as the worst part of the purchase process. This really shouldn’t be surprising.
My dad is a pretty lousy car shopper. He has established a pattern of deciding he wants to buy a car, then delaying the purchase as long as possible, then buying something too quickly. Somewhere in this process, he decides what he wants to buy, despite continuing to look around at other cars. If you’ve been enlisted to help him through this process, you’ll want to bring along some off-brand acetaminophen.
There’s no arguing that the things most auto writers focus on—price, power, handling, comfort—aren’t hugely important. Lord knows I focus on that stuff when I evaluate a car. In fact, at Consumer Guide there are exactly 10 things, plus value, that we fixate on. You can see the list as a part of any of our regular reviews.
I can only imagine the challenges facing the people who pick out interior trim for new cars. There’s cost, durability, and, of course, appearance issues—and probably a million other things to take into account, too. And don’t forget that what looks great to some people will look lousy to others.