Dec
21
Classic Tire Ad

Detail of 1968 Firestone Tire Ad

You probably haven’t seen much tire advertising lately, and there’s good reason for that. Modern tires typically last more than 50,000 miles, meaning most consumers don’t do all that much tire shopping.

In fact, new-car shoppers given to replacing their vehicles every three years or so may never find themselves looking for replacement rubber.

Tires haven’t always been easy to dismiss however. There was a time when a good set of tires lasted for about 10,000 miles—if one or more of that set didn’t suffer a blowout.

Until the arrival of more-reliable radial tires in the Seventies, most car owners probably made a tire purchase or two every couple of years. Thus, full-page magazine tire ads were as common as car ads themselves, if not more common.

Most of those tire ads played on the fears consumers felt regarding safety and inconvenience—at least until the Seventies.

Collected here for your consideration are a dozen classic tire ads—the kind of ads we don’t see much of anymore. For fun, note how many of the tire ads make claims to unique branded technology.

More classic ads

 

1919 Goodyear

1919 Goodyear Ad

1919 Goodyear Tire Ad

 

1934 General

1934 General Tire Ad

1934 General Tire Ad

 

1936 Goodrich

1936 Goodrich Tire Ad

1936 Goodrich Tire Ad

 

1942 Firestone

1942 Firestone Tire Ad

1942 Firestone Tire Ad

 

1947 General

1947 General Tire Ad

1947 General Tire Ad

 

1949 Goodyear

1949 Goodyear Tire Ad

1949 Goodyear Tire Ad

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1953 Seiberling

1953 Seiberling Tire Ad

1953 Seiberling Tire Ad

 

1957 Armstrong

1957 Armstrong Tire Ad

1957 Armstrong Tire Ad

 

1968 Firestone

1968 Firestone Tire Ad

1968 Firestone Tire Ad

 

1973 Sears

1973 Sears Tire Ad

1973 Sears Tire Ad

 

1975 Pro-Trac

1975 Pro-Trac Tire Ad

1975 Pro-Trac Tire Ad

 

1978 Firestone

1978 Firestone Tire Ad

1978 Firestone Tire Ad

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