Lighter on text than some previous VW ads, this brilliant ‘vert hits all the big points. First, the woman in the ad is in no hurry to do something crazy and conventional, like get married. She is smart enough to recognize value and utility when she sees it, so she went against type and purchased a station wagon. Also, she’s informed enough (as a girl!) to appreciate technical bits including fuel injection and front-wheel drive. Also, apparently, she’s not afraid to drive off road (where was this car photographed?).