After years of maintaining brand showrooms with just a two-sedan lineup, Genesis today is on a tear, adding new models and electrifying many of its existing products. A coupe version of the GV80 sends the right message, as Genesis will now be competing for the customers of such pricey niche products as the BMW X6 and Mercedes-Benz GLE Coupe. We like the look, and expect the new Coupe to be a relatively low-volume/high-profit product for the brand.