Cutaway Vega
1972 Chevrolet Vega

Why are car ads so superficial? Sure, we all want to see what a car looks like outside, but what’s hiding there just underneath that shiny sheet metal?

We recently put together a blog post celebrating classic automotive print ads that featured a look at car interiors. You can check out that ad collection here.

Today we’re looking at classic ads that pull the fenders back for a look at the mechanical bits generally hidden from plain view. We realize that not all of these ads feature cutaway art in the strictest sense of the word, but they do still represent a fun peek at the inner workings of said cars and trucks.

For a fun X-ray look at a Chevrolet Vega, be sure to watch the commercial above.

More classic automotive ads

Automotive Cutaway Art

1954 Ford

1954 Ford Ad Cutaway, Automotive Cutaway Art
1954 Ford Ad

Rear-View Madness! Classic Ads Featuring the Backs of Cars


1956 Cadillac

1956 Cadillac Cutaway
1956 Cadillac Ad

Longroof Madness! More Classic Wagon Ads


1956 Ford

1956 Ford Ad Cutaway
1956 Ford Ad

Velour Madness! An Ad Gallery Featuring Classic Auto Interiors


1960 Chevrolet Corvair

Corvair Cutaway
1960 Chevrolet Corvair Ad

Model-Year Madness! 10 Luxury Car Ads from 1987


1960 Chrysler Corporation

Chrysler Cutaway
1960 Chrysler Corporation Ad

Action Madness! A Gallery of Classic Ads Featuring Cars in Motion


1963 Rambler

1960 Chevrolet Corvair Cutaway
1963 Rambler Ad

The X-Pile: Mystery Scenes from the Service Station


1965 Ford Pickup

1965 Ford Pickup Cutaway, Twin I Beam
1965 Ford Pickup Ad

Designer Madness! Fashion in Classic Car Ads


1968 GMC Pickup

1968 GMC Pickup Cutaway
1968 GMC Pickup Ad

Woodie Madness! Classic Ads Featuring Small Wood Sided Wagons


1972 Chevrolet Vega

1972 Chevrolet Vega Cutaway
1972 Chevrolet Vega Ad

Export Madness! A Gallery of American Truck Ads From Foreign Markets


1973 AMC Gremlin

1973 AMC Gremin Cutaway
1973 AMC Gremlin Ad

Aviation Madness! A Gallery of Classic Car Ads Featuring Airplanes


1973 Chrysler Corporation

1973 Chrysler Wagon
1973 Chrysler Corporation Ad

Turbo Madness! More Classic Ads Featuring Turbocharged Vehicles


1977 Saab 99

1977 Saab 99 Cutaway
1977 Saab 99 Ad

Travel Madness! A Gallery of Classic Rental Car Ads


1986 Porsche 944 Turbo

1986 Porsche 944 Turbo Ad, parts
1986 Porsche 944 Turbo Ad

Memory Lapse Madness! A Gallery of Forgotten Car Ads


1989 Volvo 760

1989 Volvo Cutaway
1989 Volvo 760 Ad

Be sure to check out the Consumer Guide Car Stuff Podcast for all sorts of car-related fun. Chick here for episode index.

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