Posts from ‘Studebaker’

Dec
27
1958 Studebaker Scotsman Ad

1958 Studebaker Scotsman 2-dr Sedan

Referred to by Catholics as sins of omission, they are wrongful acts committed–not by doing something wrong–but by failing to do something at all. For example, failing to act with generosity in the presence of human need might be considered a sin of omission. In the case of automotive advertising, failing to list equipment removed from a car in order to reach a tempting base price might also count as such a sin. In the case of this print ad from 1958, some folks at Studebaker probably needed to spend some time in a confessional. Here’s the deal:

Dec
15
1989 Ford Bronco II, Eddie Bauer, Valets and Door Men

1989 Ford Bronco II

Nothing says “you’ve arrived,” like having a uniformed, handsomely appointed doorman or valet open your car door for you. For me it’s always a troubling experience, because I rarely carry small bills—but that’s my problem.

Sep
23
1961 Ford Econoline Pickup

1961 Ford Econoline Pickup

It may appear to you that the criteria for our popular classic ad galleries are somewhat random, and you wouldn’t wrong. The model year for this particular collection of vintage magazine ads was indeed selected randomly, but the net effect was pretty cool, nonetheless.

Jul
18
Classic Car Ads: Electric Cars

General Motors EV1

A fun fact shared often in the automotive media is that electric cars fairly handily outsold gasoline-powered vehicles in the earliest days of the automobile era. Around the turn of the century, 40 percent of American automobiles were powered by steam, 38 percent by electricity, and just 22 percent by gasoline. (Granted, we’re only talking about a few thousand vehicles here, since the entire industry was in its infancy.)

Feb
24
1938 Studebaker State Commander

1938 Studebaker State Commander

Note: The following story was excerpted from the February 2016 issue of Collectible Automobile magazine

Most people associate Studebaker with South Bend, Indiana, or maybe even Hamilton, Ontario, Canada, but the Studebaker State Commander on these pages was built in Los Angeles. In 1935, Studebaker opened a plant there for assembly of cars destined for the western states, Alaska, and Hawaii.

Dec
23
1960 Studebaker Hawk

1960 Studebaker Hawk

Note: The following story was excerpted from the October 2016 issue of Collectible Automobile magazine

Says owner Malcolm Stinson Jr. of the Studebaker Hawk featured here, it “is just as you would have seen it in a showroom in 1960.” Stinson, of Show Low, Arizona, should know. He was a service manager at a Studebaker dealership. It’s experience that has served him well while restoring many Studebakers, including the Hawk, which was in poor but mostly rust-free condition when he acquired it.

Nov
02
Station Wagons That Never Were

What if America’s independent automakers would have offered true station wagons in the early 1950s?

By Frank Peiler

At the dawn of the 1950s, the American new-car market was running strong. The pent-up consumer demand caused by the World War II production hiatus had not yet been sated, and sales were booming for Detroit’s “Big Three” and numerous independent American automakers. And, as Americans moved to the suburbs in greater numbers, “family hauler” station wagons were becoming more popular at Chrysler, Ford, and General Motors. Ford was particularly successful—its expanded roster of all-new-for-1952 wagons would go on to be the number-one-selling wagon line for many years.

Jul
16
Stellantis EV Day

Consumer Guide Car Stuff Podcast

Whether you drive a car, need a car, or just occasionally bum a ride with friends, you’ve come to the right place. Join the editors of Consumer Guide Automotive as they break down everything that’s going on in the auto world. New-car reviews, shopping tips, driving green, electric cars, classic cars, and plenty of great guests. This is the Consumer Guide Car Stuff Podcast.

Jul
13
1934 Studebaker Commander Four-Door Sedan

1934 Studebaker Commander Four-Door Sedan

Note: The following story was excerpted from the August 2017 issue of Collectible Automobile magazine

From the Speedway Comes Their Stamina, From the Skyway Comes Their Style” was the tagline for Studebaker advertising in 1934. The skyway reference was an attempt to tie Studebaker’s streamlined styling to aviation. The speedway reference was more grounded in fact.

May
11
1955 Studebaker E7

1955 Studebaker E7

Note: The following story was excerpted from the December 2018 issue of Collectible Automobile magazine

Studebaker got off to a good start in the postwar truck market with the 1949 R-series trucks that had fresh styling by Robert E. Bourke. While running boards were still prominently displayed on the competing new designs from the Big Three brands, Bourke’s truck cab looked more modern with the running  boards concealed under the doors.